subject: How to Combat Information Overload and Stay Focused on Growing your Internet Business [print this page] How to Combat Information Overload and Stay Focused on Growing your Internet Business
In the midst of hundreds of emails promising the next best internet marketing strategy and the latest products to boost your internet profits, it can become quite confusing and overwhelming to say the least. Which one do you look into? How can all of these strategies be implemented at one time? The truth is, they can't. It is impossible to keep up with all of the trends and products and most of them aren't even worth the paper they're written on.
Information overload does more than confuse and overwhelm; it steals your productivity and your focus from the things that will grow your business. You may think trying new methods will help to increase your bottom line but if it is not supporting what you are working on currently, it will deter you from your goals.
In order to remain focused, the first thing you should do is unsubscribe from any marketers who are not giving you value or are pitching their products excessively. This should cut down your emails substantially. Don't subscribe to every newsletter you discover. The longer you try to amass all of the information the more you are hurting your company. I understand the temptation to implement the latest marketing strategies to outperform your competitors, but this is often a misnomer. A lot of the information on the web is simply the same principles, stated in different ways. The basics are the basics and that is all you need to know. The few marketers you trust will be valuable enough to bring more value to your business. Everyone else will only cut into your time and profits.
Sometimes internet entrepreneurs, afraid to take action, try to gather as much information as they can for fear of making a mistake. They think if they learn everything out there, their campaign will run smoother and they will make fewer mistakes. This notion is a myth. The truth is you will make mistakes regardless. Your persistence to hoard information will keep you stuck in the same place for years because you will never take action. You are fooling yourself into believing you need just a little more knowledge and then you will be ready to start. Unfortunately that time never seems to come.
Take action and don't look back! As I tell the passionate people who take part in my "Accelerated Leader Development Program", you will learn along the way. Some of the best principles and gems you realize will happen during your campaign while you are taking action, not before it. Be careful not to overload your brain and selectively listen to only a few voices. This will keep your vision and work focused and your company moving in a forward direction.
