subject: Increase Conversions by Answering the Questions of your Target Audience [print this page] Increase Conversions by Answering the Questions of your Target Audience
So many people are concerned with gaining traffic to their websites. They apply the latest techniques and trends hoping to get more eyeballs on their content. Though traffic is essential to success, if those visitors do not convert they will not increase your business profits.
What is the ultimate goal for your website? An internet entrepreneur is ultimately concerned with making money and the only way to earn money is to convert visitors. What are you looking to accomplish with your website? Some people want to acquire leads, others desire sales and some are looking to establish communication through social media channels to build a list. Regardless of the practices, they are seeking to grow their business and the conversion methods will be exactly the same.
What are some steps you can take to increase conversions?
If you desire to attract visitors to your services through a website, you will need to take a look at your website structure. Your main goal is to answer all of your prospect's questions as quickly as possible. Internet users have a short attention span and the faster you give them answers the more likely they will remain on your site. You should also monitor your numbers over time. In my "Accelerated Internet Success System", I teach you why it is important to know your numbers so you don't lose track of your business. If you do not know what is going on in the present, you will not know where your business is going in the future.
Here is the top two burning questions of your visitors:
1. Can I trust this person? People are very skeptical when searching online because there is no face to face contact and their first thought is, "This is a scam." Include your personal story, photos of you and your family and whatever else you can to establish some sort of connection. If you show the reader you are exactly like them, they will feel more comfortable. Don't use words like, "This is not a scam." This just scares people even more. Display your integrity with your words and images.
2. Can they help me with my problem? To effectively answer this question, you must know the issues of your target audience. You can only solve their problems if you know what they are. Once you determine them, speak about how your services can help them in a non-offensive and "non-hype" way. Display the benefits whether through video, images or words. Images are very effective because they show the reader you are a real person and scammers are notorious for hiding.
If you can effectively answer these questions, your visitors will be compelled to ask you for more information. Remember to try and connect with the demographic that visits your site. If people feel they can trust you and you can help them, there is nothing stopping them from turning into customers.
