subject: Facebook- The Opened Door to Advertising [print this page] Facebook- The Opened Door to Advertising Facebook- The Opened Door to Advertising
Facebook is not only a social site for friends; it can effectively be used as a brilliant business tool. It can be used to advertise your company, market your products, land jobs, and easily connect with consumers and customers.
As of 2011, there are over 500 million accounts on Facebook and it now holds the position of Social Media King. Many small or new businesses see this as the perfect opportunity to get their message in front of millions in just one action. For every business, advertising and marketing are top priority and Facebook is an open door for that purpose.
A page or ad can be created for small local businesses and easily get tossed around to neighbors, friends, and family in that city. Add groups similar to your business and your interests. Your target audience will see these groups, and find your business from there. You can set up events, post notices, and invite people on your page. This promotes you in an incredibly successful method. It is important for local businesses to publicize events, news, services, and more, which is done with a click to become visible on Facebook. Customers and friends can accept invites and easily interact with your company whenever they'd like to.
Online marketing is exceptionally successful for business and is quickly growing into the biggest, most effective channel of advertising. 8 out of 10 people use online search engines to find what they're looking to find information about or buy and, today, a company without an online presence is losing money.
Facebook is an inexpensive, fast, smart marketing tool that should be taken advantage of by business owners. The conversation, statuses, and other social media marketing tools that are continuously updated with information and news involving many useful marketing and advertising topics will greatly increase your audience.
SMO | Social Media Optimization - Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.There are two categories of SMO methods:(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profilesSocial media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
