subject: Online Marketing Course: How To Get Free Advertising For Your Business [print this page] Online Marketing Course: How To Get Free Advertising For Your Business
Free is a great word right now when businesses need every edge they can find to get ahead. These are just a few free advertising ideas available. Once you try them, you will see that sometimes free really is worth it.
Locate the small newspaper editors in your area and submit articles about your expertise. Large cities won't be as interested and most likely won't even give you the time of day, so steer clear of these. However, small newspapers and especially independent newspapers are always looking for great content. Don't write your article like an ad, write it like a newspaper column. Be informative and helpful.
If you write and submit articles to the online directories you should also be submitting your articles to magazines. You will want to select the magazines that are most appropriate for your content. Just go to your local bookstore and browse. Once you find the magazines that you feel would want your content, look for the submission editor's information at the front of the magazine. Smaller magazines are always looking for great content.
If you put out a hard copy newsletter, approach other businesses that do the same and exchange advertising. Just make sure you don't compete with each other. Better yet, find services or products that will compliment yours.
Approach your local radio show producers and ask to be a guest on one of their shows. Be sure to illustrate the benefits to their listeners and why these producers would want to include you in their line up. You can also do this with your local television shows. Don't try for the major networks, rather look for the smaller independent medias. Most are looking for great content.
Have the backs of your business envelopes printed with a small ad about your business! Use every space you can find to get the word out.
Trade publications are often looking for fresh new content. Do a little research to find the trades that are available in your industry and submit an article to them. Next find complimentary industries to submit articles. Sometimes you expertise can be utilized in other types of trades. If for instance your expertise is in herbs, you can submit herb articles to the herb trade magazines but you might also look at the New Age industry magazines. Look outside of your normal audience and you might just find a whole new set of buyers. Be creative and brave. If you try it and fail, move on. If a trade turns you down and you are sure they are perfect for what you offer, try again in a month, but submit a new article.
