subject: Shot Spirits Corporation (Pinksheets: SSTP) $225K (MarketCap) A Diversified and Innovative Beverage Company [print this page] Shot Spirits Corporation (Pinksheets: SSTP) $225K (MarketCap) A Diversified and Innovative Beverage Company
Beverage Pouch Company is a diversified, wholly-owned beverage company offering products on and off restaurant and bar premises with a focus on individual, pre-packaged and sealed lifestyle drinks. Beverage Pouch has created an innovative stand up pouch design and structure that comes in a variety of flavors and drink styles that are marketed through separate divisions, from natural flavored waters, to all types of cocktails and straight spirits, wines, and draft beers that can be stored or refilled. The company has been working to make ready-to-go-anywhere pouched beverages a standard in the food and drink industry and is making headway; the company has a presence in twelve states with production plants in four countries and all products can be bought off the company's website.
The workflow advantages for the bar owner are wide open. The pouches are pre-mixed and designed in a way to not allow tampering and a shelf-life of 18 months, cutting down on the waste bartenders typically produce that annoys the owners: over-pouring, spilling, or taking too long to make one drink. The pouches are lightweight and easy to travel with and environmentally viable using less energy to manufacture than traditional glass bottles. The demographic for this product is highly targeted too, zeroing in on rowdy bar-hopping twenty-something's who have little regard for moderation while exploiting even the most miniscule reason to party. This year the company expects to celebrate its five millionth pouch being sold after production has been growing by 30% every year since inception.
But when operating in the wide open blue ocean that is the single-serve, ready-to-drink alcoholic beverage category wasn't enough, Shot Spirits created another subsidiary called GuestMetrics Inc., a leading provider of consumer purchase information in the bar, restaurant, and hotel on-premises marketplace. The software, BarMetrics, also serves financial services companies with a reporting platform that helps track and understand consumer spending and purchasing decisions. GuestMetrics collects data daily and provides operators with access to a complete suite of reporting solutions helping them improve business operations. Their client list in extensive, boasting such names as American Express, Ruth's Chris, Chili's, T.G.I. Friday's, Hooters, Buffalo Wild Wings, Texas de Brazil, Famous Dave's, Westin, Doubletree, Hilton, and the Hyatt, just to name a few.
On June 1st, 2010, GuestMetrics announced they had added a new client to that list, Consumer Edge Research LLC, a preeminent independent equity research and consulting boutique focused on the global consumer sector, including consumer staples as well as consumer discretionary. In April of 2009, the company added Anheuser-Busch as a client and at the same time announced a technology partnership with MicroStrategy which will allow GuestMetrics to provide its customers with more robust reporting and analytical capabilities as the next generation of its beverage alcohol reporting solution.
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