subject: Make parts, do not do "to accompany pieces" [print this page] Make parts, do not do "to accompany pieces"
Town was first held 11 years ago, Lighting Fair, from the "China Lighting Capital" known in the world. Decade of sword, light industrial pattern holds in all but one of the biggest of the "lighting accessories and equipment exhibition," In the beginning of the new decade, bud, declares itself to upgrade the lighting industry will focus on Parts of this source. Now that the lamp lighting product companies with business as "workshop" of the old ideas have become obsolete, replaced by a "good lighting accessories products are finished half way to success", "lights are upgraded, parts first," this consensus.
become increasingly prominent position of lighting accessories
"Even if some manufacturers move out of town no harm, as long as the accessories business was still town, it stays on the status lights." City of Chinese lights are lighting accessories for Tsai Yi Chuan description of light with the case of products in the lighting industry status.
Deeply agree with some of the industry. "Each lamp is formed by a one accessories, lamp parts determines the quality of good or bad; town lighting product companies were little-known, more of a parts company in the back quietly." Huayi finished lighting industry leaders Lighting the source said. It is understood that the current town and surrounding areas gathered more than 5000 lighting accessories manufacturer, within the larger town of lighting accessories market will have 10, lighting accessories in transactions accounted for four percent of total turnover and market share has been increasing.
The advancement of the market makes the parts business, "emboldened" is greater. Lamps show yesterday to participate in the enterprise, have the R & D as a selling point. "Our technical precision engraving and hollowing are very high, electron laser may not be." Lamp, a display of hardware products company official told reporters. An enterprise specializing in LED Power said, now in the initial stage LED light source applications, and their matching power technology has come to go ahead, "not only to ensure safety and stability of current, but also reduce the LED light failure."
good lighting accessories provide a better selling point for the finished product
"Parts highlight a 'with' the word in a subordinate position; but 'with' are not 'accompany', good accessories can not only make business win the market with lights, better lighting product companies to provide a better selling point." yesterday, invited to participate in developing a well-known lighting lamp with marketing mastermind Guoyun Ping said.
Guo Yunping that, regardless of company size, with light, can not ignore the training, equipment, team, R & D, production and sales of any of the links, good products with the best channel to spread out, as the finished lighting "full co-marketing."
So, how to spread good accessories out? Guoyun Ping said, most important still has to brand, go shop, shop shop road. "Some companies just want to bulk, but if you do not promote the store concept, the bulk are not sell."
Good stores, good carrier indispensable. Town to build the country with the largest light show, set up lights with industry, "Wal-Mart," the city lighting accessories, are all based on this consideration. These two pioneering enterprises to grow lamps provide an excellent platform for upgrading lighting accessories industry, and provides inflection point.
lamps bring development opportunities for developing
Lamps, the exhibition is a platform for light with enterprises, so the show does that mean? Guzhen town government official said, light show set up a service with chain lighting products and technology exhibition platform for upstream and downstream industry chain, the interactive display, sharing and supporting procurement, lighting product manufacturers to help understand the current industry developments provide more competitive parts manufacturers to choose from.
Exhibition of lamps manufacturers that Guzhen Lighting corporate get together and supporting the upstream, there is such a self-display, foreign exchange platform will help companies stand out, breaking the existing customer base, establish new customer groups, is a "cost" very high publicity.
In organizing the exhibition with more than light, town government also plans to build the market in the light with the public service platform, the introduction of professional bodies and professional teams, the quality of supervision of the accessories market, improve the management of the lamp with industry standards, the promotion of lighting accessories quality, to improve the source quality lighting products. It can be said, lighting accessories have been from the "behind the scenes" to "front stage" for boosting the development of refined lighting play an increasingly important role.
