subject: Telemarketing Services: B2B Lead Generation and B2B Appointment Setting For More Sales [print this page] Telemarketing Services: B2B Lead Generation and B2B Appointment Setting For More Sales
B2B lead generation and telemarketing services can play a key role when running a Canadian firm. Since the whole country is dominated by its own service sector, B2B would be the ideal form of business to get in to. However, we cannot dismiss the fact that B2C or business-to-consumer is also quite a good area. If you think that your product or services will be welcomed by your target and prospects, then you'll need a marketing campaign to get leads. First of all, you need to make yourself and your product or service known to them, a sort of advertising. Then, you'd need to make good sales and close deals. And telemarketing, as a direct marketing tool, can help with both.
In terms of area, Canada garners the title of being the world's second largest country. If you are a business owner, meeting prospects and clients will be difficult since Canada is a large place. Closing deals would be challenging for you. Doing so would take time, especially when you plan to do office visits to each and every target company. The worst thing that could happen is getting a cold shoulder at the door; and to think you spend valuable time and money in making an office visit. Having this happen would cost you a lot, especially if you don't get any positive results. Telemarketing can help you out with that problem. You'll no longer need to worry about making unscheduled visits. Telemarketers can set appointments for you so all you have to do is show up at the assigned time and discuss your services.
As you know, telemarketing can be defined as making a sale over the phone. If that's what you were already thinking when you read "telemarketing", then you're on the right track. However, in today's modern world, telemarketing has stemmed from just making cold hard cash through hard-selling into something with various fields. One such field is B2B lead generation, a service that can be used to provide you with fresh B2B lead. Fresh leads are the best kind especially if its' business sales leads. For business owners, the fresher the lead, the bigger chance of turning it into a sale.
How can telemarketing help get some business done? It's not really a complicated process. All you need is a targeted telemarketing list and have the contacts called. You can then either choose to hard-sell your product on the phone, or you can opt to go for appointment setting. Since you provide services for business, appointment setting would be the better choice. Why? Through appointment setting, they will call companies and set up an appointment for you. You can choose if you would like to personally drop by their office or talk to them on the phone. One advantage of this service is that they already gave the prospects an overview of your services so you do not need to go through the whole process of introduction. Not only that, you are not wasting your time looking for warm leads, the telemarketers will find them for you. B2B appointment setting can also be somewhat called a form of advertising since you're meeting with others and making your service known. Other companies who use this kind of marketing approach even go as far as to give free trials of their product/service to make give their prospects time to assess the value and quality of service they can provide.
If you're a Canadian firm that's just starting out, or wants to get more sales, then this can be a great marketing tool you can avail of. If you don't have any in-house staff, then outsourcing with an outbound telemarketing call center is readily available to you. Give telemarketing and B2B appointment setting a try, it's a formidable tool that's sure to get results.
