subject: Search Engine Optimization: Hire the experts [print this page] Search Engine Optimization: Hire the experts
Our next few posts will address a number of SEO mistakes that often crush the efforts put forth by people attempting to either do their own SEO, or even worse, that are used by competitors charging you money to do things the wrong way. The more we help to explain and identify these mistakes, the better our client base as a whole will understand the mistakes, thereby helping websites to avoid these tactics. It's the opinion of New Pulse Management that America needs to have a transparent and clear understanding of what Search Engine Optimization is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.
Duplicate Meta Tags
Your pages aren't all the same, the content is different (at least it had better be), different topics are listed, different products/services sold. So why have a generic description tag on each page?
Yes, you may be "LA's best concrete supplier, selling cement, concrete, brick, other foundation/cement equipment," but that's not what every page is about. Tailor each meta tag to the content of that specific page, target the right keywords for each page. Your list of concrete for sale should have meta tags reflecting that, while the page for each tool (wheel barrow, mixing devices, etc) should talk about those. Our SEO experts can help to refresh your meta-tags and ensure that they're properly tailored for all your products, pages, and services.
Click Here may as well mean Click anywhere but
"Click Here" may seem like a good call to action, to tell users to click through on a link, but it's not great for the search engines. It doesn't tell them what the page is about. Anchor textit gives you extra points.
Ongoing SEO
SEO is not a once and done process, even though some people believe it is. Search algorithms change on an almost daily basis. Your competition isn't necessarily sitting back sipping Arnold Palmer's waiting for the traffic to roll in. SEO is an ongoing effort. Think of it like a Yellow Pages ad. You need to pay to maintain your position. Even keywords change as new phrases enter the lexicon and may begin to outpace the ones you were initially targeting. If your corporate strategy changes don't you think the optimization efforts on your site may need to change?
Someone needs to be in charge of monitoring your site. That includes an analytics solution and other monitoring tools, such as Google Webmaster Tools. It's amazing how many sites haven't implemented an analytics solution or at least don't have one implemented correctly. Does your analytics solution track your entire sales funnel? Do you know where in the sales process you lose the majority of your prospects? Ask one of our friendly search engine optimization experts for details on how we can both incorporate the proper tools, but also tailor both an affordable and effective SEO Services to help your site grow and stay visible.
