subject: SEO Challenges in 2011 [print this page] SEO Challenges in 2011 SEO Challenges in 2011
As an external SEO consultant as well as an internal SEO agency, MySEOPandit continuously faces the question as to how is Search Engine Optimization (SEO) relevant. Both our clients and to a certain extent our in-house team (who are not directly related to Search Engine Optimization (SEO)) are inquisitive as to why opt for Search Engine Optimization. So what we think is the biggest challenge for SEO in 2011 is to educate the people about Search Engine Optimization (SEO) and its role in online marketing. It is one thing to have a website and it's a different thing to generate business through that site. Until and unless the website is visible and ranked higher in SERPs, it is pointless to have an online presence. Herein lies the role of SEO and the earlier the online marketers realize this fact, the better for their business.
Next challenge that we face as an SEO consultant is the User Interface of the site. How many times have you searched for a keyword, landed to a site and just bounced off the site because well the site would just take a hell lot of time to load on the browser! In today's fast evolving landscape everybody is running short of time. So if you have got something to say, better say it quick. Although, loading time does not have a great impact on Google algorithm, it has a big impact on your online business. Do not turn off your customers by taking too long to convey your message.
Another aspect of User Interface that is a challenge for SEO are the links within your site. Make sure that the navigation within your site is user friendly. Also ensure that there are enough anchor texts pointing from one page to another. The longer you can hold on to the attention of the visitor, better are the chances of conversion. However it is crucial to know where to draw the line. Do not spam, do not distractjust provide the information he/she is looking for.
And last but not the least is the challenge of integrating Social Media with Search Engine Optimization (SEO). Some of our clients believe that Search Engine Optimization and Social Media Marketing is an either/or choice. However to tap the true potential of Social Media, it is crucial to integrate it to your Search Engine Optimization (SEO) campaign. More the people talk about you, more the people like' or follow' you, more effective would be your SEO campaign.
So keeping these challenges in mind, devise an effective SEO strategy. And needless to say, if you need help we are always there for you!
