subject: Business Website Promotion - 4 Ways to Get More Site Traffic [print this page] Business Website Promotion - 4 Ways to Get More Site Traffic
Business website promotion is nothing more than the process of getting your website in front of more people.
Sounds simple right? It's likely you've heard the saying "If you build it, they will come".
Well, that might work for a popular movie script, but when it comes to creating websites and getting traffic to those websites, this statement couldn't be further from the truth.
In today's internet world where there are millions of websites online, it's not enough just to build a website and hope that people will show up.
You must take proactive steps to promote your site if you want a constant stream of customers and website visitors.
As a business owner, there are several ways that you can promote your website AND retain those site visitors.
First, get your website listed in the local online directories. All of the major search engines, Google, Bing and Yahoo have an area specifically created for the local business owner.
By doing a simple search in any one of these search engines for "add local business" you'll be able to find the search engines local submission form quickly.
Secondly, you'll want to retain those site visitors that do find your website. One way to do this is to offer them a weekly newsletter that may include coupons, specialized information they couldn't find elsewhere, training videos, or other similar enticements that will make them curious about what else you have to offer.
Encourage them to sign up to your newsletter by using an opt-in box on your website which will automatically subscribe them to your email list. This way you can keep in touch with them on a consistent basis.
Third, have a good amount of keyword rich content on your website. The amount of content you have on your website is absolutely key to where the search engines place your site in its search results. The more good content you have on your website, the more likely it is your site will start to move up in the search engine listings for your site's topic.
The best way to ensure that the search engines are noticing you?
Add fresh content on a regular basis and make sure that all of your content is keyword-rich.
In other words, each page on your site should focus on one key term about the overall content of your site.
Fourth, consider holding a promotion or a contest. Give something away for free at your site or offer a substantial discount on one of your products. These contests don't have to be limited to just your website either.
If you have a Facebook page you can hold a contest or a promotion on your Facebook page. If you have a Twitter account, post on Twitter that you're holding a contest or having a promotion.
For example, your "special promotion" is only available for members of your Facebook page or for your Twitter followers.
These methods will all get you large amounts of incoming traffic that you can then offer your newsletter to thus having more people to market to later on.
Business website promotion isn't difficult to do but it does take a little bit of creative thinking.
One of the best ways to get ideas? Find out what your competitors are doing and then see how you can do the same thing just a little bit better.
