subject: Three forms of "net" [print this page] Three forms of "net" Three forms of "net"
"Development of e-commerce tide has no doubt that any company faced with the scale of hundreds of billions of online Nike Air Max 90 shopping can not not be tempted. traditional brand of high input, high cost, low-margin business model is already out and out 'Red Sea ', innovation, breakthrough, change the internal driving force of enterprise needs. "Ereli Advisory senior analyst Fang macro trends of e-business development from the perspective of the brand or the traditional analysis of the traditional industry " net "of necessity.
"According to our research of shoe industry, and by the situation ShopEx serve customers, the traditional shoe Qi into e-commerce to take three major ways: First, self-built network marketing platform, self-marketing promotion; Second, use third parties Online shopping platform approach; Third, cross the first two ways. "Recently, e-commerce software and services solutions provider, Shanghai Business School (ShopEx) president Li Zhongwei In an interview with China Economic Times as saying.ShopEx head of product technology, said Mr. Chen, with the footwear brand of e-business concentration increases, the traditional business to be successful, you must also build in the talent system, technology system, cooperative and marketing system under development, etc. Homework. If these companies are not able to have a better grasp of the short term, the best choice for co-operation with third-party e-commerce service providers to ensure that projects a soft landing.
According to his statistics, there are the traditional footwear business into e-commerce, 80% chose a third-party outsourcing or outsourcing some form of collaborative services, of which 70% of the brands selected and ShopEx cooperation, including Belle, Li Ning, Haitai Passengers, Pepsi higher. Integrated mall brand e-commerce model class represented by Zappos, U.S. companies. The network started in 1999 shoe store e-commerce projects, and by 2010 annual sales exceed 10 billion U.S. dollars. Representatives of enterprises in the country name shoes online shoe city library, good music buy music Amoy body, can see the shadow of Zappos. Nike Air Max, Adidas, Converse, New Balance, Puma, Reebok, Way Galaxy, clover, Li Ning, Peak and other brands, can be in shoe city in these networks to buy.
Reporter from the library name Nike Air Max 24-7 shoes ShopEx cooperation with the project leader obtained, but unconfirmed reports said the library name shoes in 2010 sales rose more than 150% to 300 million yuan. If the average customer price at the site 200 -250 dollars in 2010, sold at least 150 million pairs of shoes.
