subject: Aokang work shoe drive business transformation and upgrading of international brands [print this page] Aokang work shoe drive business transformation and upgrading of international brands
Wenzhou shoe industry leading enterprise O'Connell has brands with world-renowned Swarovski Crystal signed a strategic cooperation agreement, and prior to the Beijing International Fashion Week showcased the first Swarovski crystal-studded Aokang Nike Air Max 2009 shoes.
April 11, 2011 CE brand "new noble love of life" 2011 Fall Conference and New Kids promotion orders will be held in Quanzhou Nanan, Australia Wei Xiaodong, general manager of sports marketing director and other executives around the country and CE agents, dealers will attend the event together, and CE share the lives of children in autumn 2011 brought fashion.
This is the first time Aokang shoes big cross-border and international cooperation, but also for Wenzhou shoe enterprises to upgrade the new model. As early as 2003, O'Connell casual shoes with the famous Italian Nike Air Max 90 brand GEOX cooperation, open to the international brand off the road. Unlike in the past, this time, and Swarovski Crystal Aokang cooperation is the joint between different industries, breaking the boundaries of traditional marketing. O'Connell, chairman, said Wang Zhentao, Wenzhou shoe industry as a transformation of traditional industries are facing heavy pressure to upgrade, cross-border cooperation is an attempt to O'Connell for transformation, but also the fierce market competition caused by a new mode of cooperation. He hoped that through this mode of driving brand value O'Connell, and also to explore the transformation and upgrading of Wenzhou shoes a new way.
According to another report, after O'Connell and other Chinese shoe 6 years of efforts, from April 1, the EU officially lifted 16.5% on Chinese leather shoes impose high anti-dumping duties. Recently, the gradual increase of orders from Europe. In this regard, China Leather Association and vice president, chairman Wang Zhentao told Aokang shoes footwear company, the abolition of anti-dumping duties on Chinese export enterprises is a "burden ", but should not be blindly optimistic, we must focus on China's shoe industry The future. The abolition of anti-dumping duties more good than harm, the majority of shoe should take this as a warning to self-reliance, improve Nike Air Max product development and brand value, open multi-market, optimize the export product mix and focus on the construction and protection of intellectual property rights. The final products in the international market by producing high-quality, rather than take the amount of low-cost, the only way the Chinese footwear industry in the international arena can be occupied by the initiative and won the right to speak.
