subject: Social Media Outsourcing: What & How!! [print this page] Social Media Outsourcing: What & How!! Social Media Outsourcing: What & How!!
There has been a paradigm shift in the attitude of business professionals towards Social Media activities in the recent times. These activities have metamorphosed from time killers to cheap and effective marketing tools. Then the marketing strategies were explored a step further and the concept of social media outsourcing came into picture.
What:
The Social Media activities generally involve the advanced networking and bookmarking through the social networking sites like Facebook, Twitter, LinkedIn, Digg, Reddit, Folkd etc. sites. While social networking is targeted to reach out to people directly on these platforms, social bookmarking is specifically aimed at getting noticed by the search engines. The more the number of sites in which you have bookmarked, the better will be your visibility to search engines. In addition to these, activities like submission of URLs and press releases to high traffic sites contribute a great deal to your online success. And all these things accumulating to Social Media marketing require a great span of time & individual attention in order to excel in that particular Business.
Many companies today understand that it is very important for every business process or organization to maintain a good profile on the internet. Hence, they choose the option of social media outsourcing. They seek social media services like SMO (social media optimization) for their websites from third party vendors to boost their online business marketing while they focus full time on their core business development.
So the knowledge of how exactly these providers operate gives us a clear picture on the social media development.
How:
Below are a few insights on HOW social media off-shoring helps in achieving business goals:
1. The service providers succinctly study the online users and develop a strong and active social network with users from nearly every walk of life. They leverage the social media as the means for knowledge circulation.
2. Social media BPO (business process outsourcing) experts provide professional solutions which yield tangible benefits to their customers. They not only increase the website hits but also direct relevant traffic to their customer's websites. By virtue of their keen observation and study, they give valuable suggestions on steps to be followed right from the phase of their customer's business website building.
3. Due to their constant interaction with online users, they quickly become aware of changes in trends and observe subtly the demand and supply dynamics. With this background, they may offer good business solutions and enhancements to existing ones.
4. Also with the knowledge gained from working with a vast network of professionals, they can do an accurate competitor analysis and help you to project your uniqueness in business that sets you apart from the crowd.
If you are an entrepreneur who has created a niche for himself in his business domain and are not really looking for any additional enhancements to your online portfolio, you may as well continue with the level of social media activity you are currently engaged in. But if you are an amateur in the market in your business domain, it is almost always advisable for you to look for social media outsourcing for your marketing needs, considering your lack of time.
