subject: TOYOTA: Taking the Ride for a Greener Earth on Gabriola [print this page] TOYOTA: Taking the Ride for a Greener Earth on Gabriola
The automotive industry may be one of the world's most important sectors wherein companies manufacturing cars and other vehicles have been, in fact, hungry of innovation. Leaders in this industry and even the small players have diversified the attempts on how such innovation will be realized through effecting modern strategies that meet not only the need to upgrade automotive technology but also to solve global predicaments such as the soaring prices of gas and the pressing environmental concerns.
Essentially, going green means taking part in finding solutions to the ageing environmental dilemmas. On Gabriola Island we welcome discussions and even a sense of guilt, as we move towards a more sustainable future. Today, the trend is not solely limited to simply planting trees and cleaning polluted rivers and lakes. It is more than the legislative body's effort to passing environmental protection laws and the corporations' implementation of their corporate social responsibility (CSR) on the same concern. Going green is about creating green in the first place.
As a response to that, the development in ecological defense has evidently tapped the creation of pioneering technology such as the introduction of hybrid cars to the global market with the aim of reinforcing the movement to protect the earth.
Toyota Motors Corporation is the world leader in hybrid technology. The introduction of its hybrid cars is a concrete justification that the company can lead innovation in the automotive industry. Hybrid cars are vehicles which use two or more power sources. The hybrid vehicle is a combination of the internal combustion engine and electric power source that typically achieves greater fuel economy and lower emissions than the conventional internal combustion engine vehicles.
Ok, ok, yes you are correct.I'm a Realtor driving my clients around Gabriola as we look for their perfect Gabriola properties be it a home or maybe a real estate investment. I do burn up a lot of gas, I admit. Over the years, Toyota has continued to invent ways on how to develop automobiles that will carry on its aspiration to provide future mobility. In this effort, the company included in its thrusts the importance of minimizing the negative effects of environmental impact concerning automobiles.
Aside from the hybrid technology, Toyota's present initiatives and future plans include the pursuit of a higher level of vehicle safety, the participation of the Toyota with different government agencies in educating about road safety and providing a safe traffic environment. The introduction to the global market of the hybrid cars is part of Toyota's Environmental Action Plan which endeavours to lead global regeneration through environmentally considerate technology. Accordingly, this action plan includes the establishment of initiatives, specific strategy implementations, improvement in the automobile development and design, procurement, production, and even in recycling in line with the promotion of environmental management. Toyota chose to be green because of its many advantages.
The hybrid engine technology leads Toyota to become the technology leader in eco-friendly automotive market. Having a green business will maintain a positive brand image as an environmental friendly company that will pose a great preference by the global market potential. Actually, I choose to walk more than drive when it makes best sense.
I walk every morning along the paths and trails and beaches of Gabriola Island. In a comparable to Real Estate Canada nationwide, there is no place in the world like my Gabriola. I moved from Vancouver 6 years ago, from pollution and toxic energy to the best Real Estate Canada has to offer.
In connection with this, Toyota has proven to have a very high market share and profit in hybrid vehicles because in the year 2009, over half of hybrid cars in the market were manufactured by Toyota. Its leadership in the hybrid technology directs the market's limelight to Toyota as it clearly stood out from its automotive market competitors. Evidently, this new engine technology is a signature of Toyota which will surely continue the company's goal of achieving the future environmental requirements.
Admittedly, the emergence of hybrid technology is a threat to big gas and oil companies as these recently engineered cars have conquered the market with their fuel-saving solution.Practically speaking, these hybrids still offer the best fuel economy. The advantages of the hybrid cars are environmentally and economically focused in this matter.Toyota, as always, is in the effort to develop most beneficial models. The company's leadership in the hybrid technology is definitely a winning moment for Toyota. After all, introducing the hybrids to the market is not all about competition rather it is the company's vowed mission to provide the best transport means and to realize mobility. To add, the protection of the environment is the company's a gift to the next generation. Toyota's effort to regenerate the ecology is a brave act that requires sustainability matched with utmost patience. Surely, restoring the environment takes many years but the attempt to do it right at this moment is precisely a clear manifestation of Toyota's undying responsibility to earth.Going green incites the bursting of the many emerald stones that clearly tell about every man's bright future. For now, the price of going green is vague because silently, the world is just watching how companies does the changing of their conventional ways of doing business into something green, into something more rewarding.
In a nutshell, Toyota has been successful not only in the invention of hybrid cars but also in becoming a model company who cared about the environment by going green while doing business. Finally, it can be a one good conclusion to say that Toyota itself, in this specific area of concern, is successful as a world leader in the automotive industry.
References Rius, B. (2008). Electric Drive Design for Hybrid Electric Vehicle Optimum Fuel Efficiency. Aachen: Shaker Verlag.ISBN 978-3-8322-7269-2. Shabna, John (2007-10-25). GE's Hybrid Locomotive: Around the World on Brakes. Ecotality Life. Alliance Bernstein, "The Emergence of Hybrid Vehicles: Ending Oil's Stranglehold on Transportation and the Economy," June 2006. http://www.calcars.org/calcarsnews/493.html Matt Lake (2001-11-08). "How it works; A Tale of 2 Engines: How Hybrid Cars Tame Emissions". New York Times. Retrieved 12-05-2010. http://www.businessweek.com/debateroom/archives/2007/03/hybrids_stuck_in_neutral.html
