subject: The Importance of Relevancy With PPC Promotion [print this page] The Importance of Relevancy With PPC Promotion
If you have ever tried PPC, pay per click, promotion just to be met with poor results, then we do understand the feeling. If you want to have a go at it, then you are unquestionably able to learn and be profitable using it. If you're a veteran of using Adwords, then you most likely know they have modified a lot of their policies in recent years. Even though Google has angered a lot of ex - PPC marketers, the evolution is to simply make a better environment for Google customers. There really are a number of critical areas that need to be executed properly before you can make money with any PPC ad program and not just Adwords. We will look at just one of them, but this type of area has a tremendous impact on your results.
Adwords advertisers really have to work for the best quality score conceivable with their campaigns. A score of 10 represents perfection, and that is the best anyone can do. This is extremely important since it will pretty much determine the success of your campaign. The most important thought to hold uppermost in mind is relevance. The fundamental strategy is for your entire PPC ads to possess relevance, and that really is all about the end user. Relevance is ideal for everybody including Google, the end users who are your visitors plus your profits. Putting relevance into your promotions needs to be accomplished on several levels all of which are not so apparent.
The typical course after your ad is clicked-on is to visit either your primary site or maybe the new type of squeeze page required by Google. One of the not so new rules at Adwords is the version of squeeze page everyone knows about is no longer acceptable. The different squeeze page will have links to information, and you just have to do a little more, these days. Your landing page will need to have clear relevance to the advertisement the prospect clicked on. That would seem like common sense, but we certainly have seen and read about advertisers who violate this essential principle.
If you're using this type of improved squeeze page, for Google Adwords, then this landing page will have to be relevant in all ways to your primary website. Each time the prospect clicks on your advertisement they must have a relevant experience. Again, this requires that your sites used in that campaign more or less can either be identical, with header and designs, or they are relevant. Of course the written content for both completely will have to be in the same market, or topic. What will happen relates to human nature, but it can be quite powerful if done the right way. The impact is intended in the direction of your prospects, and that is to help make the person feel more calm. This is total relevance, and it can pay off for you in good ways if you build this in your PPC campaigns.
