subject: Custom Lanyards Are A Great Stealth Marketing Tool [print this page] Custom Lanyards Are A Great Stealth Marketing Tool
Custom lanyards have long been an established part of the business world. Many view lanyards as a simple workaday object fulfilling a humble purpose. But with an added printed message, custom lanyards can become part of a business marketing strategy.
The idea's a simple one. Custom lanyards display a message the entire time they're worn. They send a subtle message about a business whenever customers see them. This low-key approach can gently remind customers of your product, services or logo at every encounter.
Designing custom lanyards for a business doesn't have to be difficult. The graphic artists at any good lanyard supplier can advise what styles of lanyards, lettering and colors are best for a particular organization. It's possible to translate an organization's logo, text or marketing message into an attractive custom printed lanyard that reinforces the branding message the company wants to project.
When considering what message you want imprinted on business lanyards, it's a good idea to consider where the custom lanyards will be seen. Employees working in a warehouse that's not accessible to customers might have lanyards with a different message than those who work in sales, for example. It's possible to create different custom lanyards for specific departments, each with their own message.
The variety of materials available for custom lanyards ensures there will be a style that's perfect for just about any look. Tubular lanyards, for example are an economical way to introduce custom lanyards to the workplace.
Nylon custom lanyards are the opposite end of the price and performance spectrum, a premium product. These lanyards feature the most brilliant finish and smoothest surface of any type of custom lanyards. They are ideal for even the most complex lettering or logo.
Woven polyester lanyards offer a classic, embroidery-style appearance well-suited for simple text messages. Very intricate lettering will not be legible in this style. Flat polyester lanyards are the most popular style for custom lanyards, because they strike an excellent balance between price and performance.
Custom lanyards can project just about any message you want. The company logo, name or advertising phrase can reinforce your brand in the minds of consumers. A departmental "in-joke" or motivational phrase helps maintain morale and productivity in non-public areas of the organization. Either can be printed on custom lanyards.
Custom lanyards can be printed in several styles and colors as well. The standard low-key, white lettering on black lanyards, or the reverse, is popular and appropriate for any setting. For more adventurous workplaces, brighter colors and patterns such as camouflage can add a higher-profile splash of color to the workplace. Custom lanyards are versatile enough to be suitable for either workplace style.
Already using custom lanyards in your workplace? Why not give them a little more promotional power with a minor redesign. With a little forethought and a good lanyard supplier, you can add promotional strength to the style of custom lanyards you're already using.
Custom lanyards are a great way to add a subtle promotional message to any organization. At the same time, they help improve workplace security by giving employees the means to keep required I.D. cards visible. They're versatile enough to be useful in virtually any kind of workplace.
