subject: Expansion of home appliances to the countryside to return to diplomatic channels or appliances of th [print this page] Expansion of home appliances to the countryside to return to diplomatic channels or appliances of th
Before Bringing home appliances Policy of re-escalation of the price-cap increase, new varieties increased, the countryside of the three flower market is indeed worth the wait. However, unlike the previous two (expansion, direct subsidies) policies to upgrade the countryside than the electric bike into the ranks of new species, could not help but rise to the author: back pay channels or appliances to the countryside guess the times. Well-known 20th century, 60-70 years, three of the four pieces turn a ring (sewing machines, bicycles, watches, radios) products only in the state-run department stores (including The supply and marketing) on sale, and accountable to purchase tickets, the scene of a ticket is hard to make a number of the elderly has marvelous; of the 20th century the early '80s, the new four parts ( Refrigerator , Television, motorcycle, cassette) is maintained for a long period of shortage, ticket purchases, "Pretty girl" status. However, late 80's, as China's household electrical appliances, vehicles, industry development, supply of the market started to loose momentum, reversal of change, home appliances shopping malls, five-cross of shopping malls, shopping centers and other special-delivery appliance stores began to appear to form a professional and comprehensive department store store rival, competition, distribution channels complement pattern. 90 early - in late delivery of five shopping malls, delivery appliance stores, TV , Air conditioning, bike (motorcycle) shops and other specialized channels and other products began to rise, state-owned department store limelight much overshadowed the "potential child." Over-supply of buyers coming era, the end of an era of ticket purchase. However, bicycles, motorcycles and other "appliances go," and the Black (TV) White (ice cleaning) air (air conditioning) and other household appliances, whether state-owned department store, supply and marketing, or specialized channels, both "same store were selling customers home "flow pattern has not undergone any significant changes. Provincial companies, regional stations, and other county-level points, five across the country pay system, has been China's home appliance market-driven delivery channels. Including the origin of the color TV Sell Business Gome, Suning Appliance Air Conditioning franchise business is to grasp at this stage of differentiation of specialized channels, business opportunities, start a business and eventually developed into today's two giants. 90 late, with the deepening of reform and opening up, restructuring state-owned commercial wave operation, the factory "big cut" a butcher's knife aloft, then had glorious moment of delivery appliance, Nanjing, Zhengbaiwen, delivery of the five provinces, and although unknown, but in the local market, which ran for five exchanges of Long Bridge, Nantong, Nanjing appliance stores, shopping centers in Nanjing Silver, Tongzhou pay household appliances, supply and marketing cooperatives, etc., Wujin, specialized state-owned department store or mall, or overnight changed, but so , transfiguration of private companies; or died suddenly, leaving no one to turn a bunch of laid-off workers make a living and a number of outstanding hard for me to tears in the factory salesman. Into the 21st century, along with the large end of an era, Suning, Gome, Yongle, Dazhong, Wuhan Industrial and home appliances home appliance chain "new Yetai" the rise of bicycles "to go home appliances" completely "out of" professional Appliances channels, pay temporary appliance era came to an end, disappear out of sight. So, are now stores as the main channels of electric bicycles, and in department stores, appliance stores, "nowhere in hard to find." Course, as Solar water heaters Home appliances to the countryside into the system, more than a year, its distribution channels into the home appliance faltering pace, while the electric bike represents the "go home appliance" back channel back to home appliances chance of winning make? In fact, the electric home appliances to the countryside confident car infiltration channels are not "Quiet Night." On the one hand, last July Best Buy State AL Bangelegang pilot electric car sales in late April this year announced plans to expand its electric car sales a comprehensive network of more than 40 domestic markets, its thousands of stores will import electric car sales Service ; The Japanese island of electrical field recently announced plans to sell electric cars the number expanding to 60 stores, Yamada motor is already available in some of its stores electric car charging service, traveling overseas, "demonstration effect", for domestic appliances channel operators in terms of new product decision-making clearly has some influence. Japan Nojima Electric electric car sales area The other hand, domestic appliances distribution channels are not monolithic. First of all, from the Nanjing cross appliances "degenerate" to become regional Car 4S service providers, retail services become automobile 4S Zhe Jiang Baicheng Group (former Zhejiang WJH), Xiamen Three international trade, "big" home appliance distribution business one of the main business section, Suning Appliance also have experimented with water car sales vehicles and cross-sector marketing point of view, household appliances and home appliances inherent cross the "brother" relationship, especially domestic consumption for the target consumer group characteristics, and not because of the differentiation of specialized channels completely fragmented; Secondly, the North Electric main store, flagship store in Wuhan Industrial Tang Jiadun large domestic electrical appliances shop in stores, and stores and other inland areas, can still see the electric cars, bicycles figure. Japan Nojima Electric electric car sales area Electric Head office the North Area electric car sales Believe that with the three West (Shaanxi, Jiangxi, Shanxi), two rivers (Henan, Hebei), Shandong and Jiangsu, Hubei, Yunnan, Anhui and other home appliances to the countryside about of 60% of total sales of 10 large home appliances to the countryside center, maximum 260 yuan / Taiwan, 13% of purchase subsidies, pre-"standard door" non-ridden electric bicycle industry, will usher in "rural areas" in the spring! and over time, the relationship between supply and demand thorough butt electric bike to catch up "grassroots brothers" the pace of solar water heater, home appliances distribution channels to penetrate, especially in the rural market and the inland region 23 the prospect of market channels, then certainly broader and broader. The North Electric Head office electric car sales area Corresponding ones, to the countryside back channel diplomacy appliances may not be an idiot guess times like fantasy. Let us review the "one-stop" cross-shop home appliances belongings of the dream, recalling that the era of Things Past!
