subject: Important News And Happenings at Turkish Airlines [print this page] Important News And Happenings at Turkish Airlines
Turkish Airlines was founded in May of 1933, not too long before the break out of World War II. With only four aircraft capable of taking 23 passengers in total, they had a humble start. Their fleet would not see any new additions until 1945. Currently, they took reception of a Boeing 777-300ER, the first of twelve, that is the most advanced intercontinental airplane. The past five years have seen the increase in routes operated by the airline as well as improved profitability. The days of flying only 23 passengers at a time are long behind them and Turkish Airlines has gained some valuable knowledge and experience in that time.
No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. In fact, they are wise because they know how to carefully pick out brands and the markets that are impacted. For example, American basketball and the airline's contract with all-star US basketball player Kobe Bryant. In February 2011, Kobe Bryant did a commercial for Turkish Airlines that contained a humorous aspect to it. Most recently, Caroline Wozniacki has also become a member of this list. She will lend a hand by promoting the airlines' Business Class service to the European fans of tennis.
In late 2010, Turkish Airlines inked a most interesting marketing deal with the world's number one ranked women's tennis player, Caroline Wozniacki.
The airline has clearly aimed at increasing their brand recognition on an international scale. Miss Wozniacki is specifically set to represent the airlines Business Class Service. As spokesperson for the airlines, the number one ranking women's tennis player is expected to appeal to European tennis fans. She will be appearing in various commercials and public relations events for the airline throughout her three year contract.
This is wonderful news for Miles and Smiles members, which just means making things easier via the blend of technology and innovation. By utilizing a messaging application, these rewards club members are free to get account updates. This service is there mostly to inform members about the status of the accrued miles. This is a very vital service because not only does it impact the available benefits of members, but also the upgrade level requirements. The overall purpose is to provide timely program status information so customers can take advantage of their miles to the fullest extent.
Turkish Airlines have reaped the benefits of diversifying their strong marketing efforts.
The vast majority of businesses use this principle to advantage. But still many businesses don't seem to grasp the concept of reinvesting in their own growth, as Turkish Airlines so obviously have. Not only has it made the airline stronger, but it's allowed passengers to reap those benefits too.
