subject: Why Attraction Marketing is Better Than Conventional Network Marketing Strategies [print this page] Why Attraction Marketing is Better Than Conventional Network Marketing Strategies
When most people think of network marketing, they automatically think of high pressure sales situations, cold calling, and trying desperately to recruit other people under you. With attraction marketing (also called magnetic sponsoring), you can completely avoid the old and tried tactics and sponsor more people with less effort.
The business opportunity market has evolved and people are more skeptical than ever. Even if you present them with a great network marketing opportunity, they've been sold to before and are not interested in what you have to say. But this method called attraction marketing can be used to get more prospects than you ever would've imagined.
Why is Attraction Marketing a Much Better Alternative?
Conventional network marketing strategies focus on chasing cold leads. They also focus on using high pressure sales tactics to get new people to sign up. This is a turn off to many people who want to get involved with a business opportunity.
Attraction marketing focuses on giving value to prospects. Rather than trying to sell, the goal here is to educate prospects about the network marketing business. You are giving them information they can use to move forward with an online business opportunity and also improve their lives.
You Generate More Qualified Prospects
Furthermore, when you use attraction marketing, you generate qualified prospects. Even people that were slightly interested can turn into hot prospects once they go through your magnetic sponsoring process.
What you do is give away something of value in exchange for the prospect's name and email address. This can be anything such as a free report, video tutorials, and audio interviews. After you've done this, you can contact them with more information about your network marketing opportunities in the future.
Keep in mind that the focus should always be on presenting value. Don't start promoting everything you can find once they're in your list. Continue giving your readers valuable information, tutorials, articles, and advice to build a relationship.
Magnetic Sponsoring Helps You Build Capital
There is no question about the fact that you need capital to grow and sustain your business. Conventional network marketing strategies usually have you buy pre-qualified leads so you can call them to present your opportunity.
This can be very time consuming and costly, especially for people who are just getting started in the business and don't have much of a budget to spend on advertising. Instead, you can create your own product and sell it for a profit. The profit then can be used for your advertising and business growth.
This is what's called a funded proposal. Despite what many people think, it is not that hard to come up with your own product. Most people in the network marketing industry are starving for quality information, so all you need to do is give people something of value.
People who buy your product are also pre-qualifying themselves as prospects who are looking to get into the network marketing industry and want to buy other products to help them succeed in this business.
As you can see, attraction marketing is a far better alternative to conventional strategies. You should consider using these strategies to move your network marketing business more effectively and efficiently.
