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subject: Promotional Merchandise - Are Highlighters Still Needed? [print this page]


Promotional Merchandise - Are Highlighters Still Needed?

Highlighters wouldn't necessarily be on the top of your promotional merchandise list, but why not? How come you would choose other stationary like printed pens and printed rulers over a highlighter. Although this item is not needed all the time, when it is needed its a crucual tool. That is why promotional highlighters would make a great piece of promotional merchandise.The first place this is useful for is in the workplace, especially in jobs where a lot of reading is needed. This promotional item will make a perfect tool corporate giveaway in any legal department, they are constantly reading through documents, needing certain aspects, which the highlighter pen is great for picking out. Highlighter pens are an ideal part of a student's everyday study life. The average student will spend at least 1000 on books during their time at university. For money to be well spent, these books need to be read. With this great promotional product, they are able to read examine and highlight all the important information they need. This item would make an amazing corporate giveaway for banks to give to new students, it encourages them to highlight their spending.The range of these promotional items is quite extensive, with highlighter pens coming in all shapes sizes and colours. You have your more traditional highlighter pens which are the thicker fluorescent style. These are the most common, and you find these everywhere in many different colours. If you want to diverse from the norm, you could go for the longer thinner pen shaped highlighter. Or you could completely break the mould with this promotional merchandise and go for a great innovative design. One great idea is a fully functioning ballpoint pen, with a highlighter built into the other end. With this design, if in a conference, a lecture or even at home, you can highlight whilst taking notes withouth changing pen. Include this in a conference pack, inside a great conference bag with other goodies, and these make great business gifts for clients.Another great alternative to the original highlighter pen is the multi tip highlighters. These pens are more popular with the younger generations. They are usually shaped in fun shapes like a star, flower or even octopus, just to represent each different point as a different colour highlighter. This highly functional item is a great way to get children to learn how to identify important parts of a story or lesson. These can be given out at family fun days within a corporate gifts pack for the whole family, including other great promotional gifts.Ultimately highlighters do make a great piece of promotional merchandise. It is important when selecting your Promotional Products to think functional and educational.




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