subject: Better Effects Using Higher Relevance in Pay Per Click Ads [print this page] Better Effects Using Higher Relevance in Pay Per Click Ads
If you have ever tried PPC, pay per click, promotion only to be met with poor results, then we do fully grasp the feeling. Even so, it's not necessarily all that tough to succeed with this unique form of promoting. Google has made several changes to their Adwords program in the last several years. While Google has angered loads of former PPC advertisers, the evolution is to simply develop a better atmosphere for Google end users. There are a number of critical areas that must be done right before you can make money with any PPC ad program and not just Adwords. We would like to explore an element of PPC campaigns which will simply make or break your efforts.
When you are setting up your Adwords promotions, then you plainly must receive a top quality score from Google. The maximum quality score you can receive is a perfect ten. This is extremely important since it will pretty much determine the success of your promotion. As a result, what you need to have in every component of your promotion is relevance. Every area of your PPC promotion has to be relevant to all your other parts. That matters not only for quality score points, but it is critical for overall conversions. You can work to build the most relevant marketing climate in several different ways.
The typical course after your ad is clicked-on is to visit possibly your primary website or maybe the new type of squeeze page required by Google. Briefly, you can not use the common sort of squeeze page at Adwords given it is considered too thin or insufficient content. But you can build a thicker landing page which has some content material on it and achieves the same effect. So first, the one who just clicked on your ad comes with specific expectations. We are in agreement if you are thinking this is totally obvious, however it isn't completely obvious to some folks.
If you will be using this type of enhanced squeeze page, for Google Adwords, then this landing page ought to be relevant in all ways to your primary website. Every time the prospect clicks on your advertisement they must have a relevant experience. You will achieve the best results if you create your improved squeeze page similar in look and feel as your primary site. The copy on all your pages, landing and main site, have to be on the same topic which you would think is totally obvious. If you have everything lined-up, then you certainly will be in a great situation. The effect is intended toward your prospective customers, and that is to help make the person feel more secure. This is complete relevance, and it can pay off for you in great ways if you incorporate this in your PPC campaigns.
