subject: Turning Pay Per Click Marketing Endeavors Into Repeat Customers [print this page] Turning Pay Per Click Marketing Endeavors Into Repeat Customers
Turning Pay Per Click Marketing Endeavors Into Repeat Customers
Pay per click marketing can cost a lot of money. With the right follow-up plan however you can make this stellar marketing tactic pay you big in the long haul. The trick is to turn a high number of your pay per click visitors into paying customers that will help bring more business in.
It is a simple fact, generating repeat customers costs far less than attracting new ones does. Building up a good reputation with new clients enables you to engender more business and faster than any other marketing effort. People trust the word of mouth advice of family, co-workers and friends far more than they do any other advertising ploy that gets thrown at them.
The key to maximizing the results that you get when you employ a pay per click search engine to bring business to your site is to offer high values that visitor simply cannot walk away from. It is always a good idea to do the math to see what it will cost offer new visitors incentives for referring friends, or freebies for coming back. Usually a good pay per click campaign will run you about ten to fifteen cents per each visitor that the search engine is able to send your way.
Every visitor that stops by that does not make a purchase is a ten cent deduction from profits. Offering a freebie may encourage more of these visitors to continue to stop by of their own volition and better still, to bring their friend with them. When you make it a continual practice to offer discounts or special rates that are quick to expire you increase the sense of purchasing urgency.
Each visitor that your pay per click marketing campaign sends your way is not just another click, but another opportunity to increase your customer base exponentially. They key to getting this right and keeping that way is by paying careful attention to what it is that you customers need. You can effectively do this by offering a short customer survey that earns paying visitors a 5% discount for completing. Knowing who your market is, is key to giving them the best incentives to return.
