subject: Long Island Computer Repair Business – Marketing Tips [print this page] Long Island Computer Repair Business Marketing Tips
Long Island is situated in New York, east of Manhattan, stretching into the Atlantic Ocean and comprises of four counties. It is considered to be the most populated island in US and is a center for scientific research and engineering. Today, it houses Motorola Enterprise Mobility and Sperry Rand Computer Associates thus making the island a hub for the computer industry.
Keeping these facts in mind, if you are planning to start a Long Island computer repair business, you may need to market your business aggressively to gain large customer base to be profitable. Following tips are necessary to keep in mind while promoting your Long Island computer repair business:
Selecting The Target Market
Promoting your Long Island computer repair business depends on the services that you are offering and the target market you wish to cater to. If your business provides only a handful of repair services with a few competent technicians, your target customers might be home users or small businesses that do not require large scale repair services. This target market would include college students, retired individuals and home business owners who are generally looking for inexpensive yet reliable computer repair companies to solve minor computer problems.
However, if you provide high end and sophisticated repair solutions with highly qualified and experienced technicians you may need to target bigger businesses with increased repair needs. Such businesses usually have in house technicians, however, some businesses prefer to outsource their computer maintenance and repair to computer repair firms.
Promoting to the Target Market
It is essential to first determine the target market prior to the marketing campaign because different target markets are exposed to different mediums. It is important to determine which medium is the most effective for your target market before embarking on the promotion strategy.
For home users such as students and retired professionals, you may use flyers, direct mail coupons or advertisements on popular social networking sites for your promotion. Home users are looking for cheap Long Island computer repair solutions and newspaper advertising would make your repair services look expensive. Also, people are aware that the promotion cost is eventually transferred to the consumer.
For businesses, it is ideal to promote through newspaper advertisements or word of mouth marketing as businesses prefer reliability and performance rather than cost of services. Newspaper advertisements will give your business a professional image thereby attracting business clients.
Therefore, before devising any strategy for a computer repair business, it is important to know the market and understand the clients.
