subject: Barack Obama's social media machine - TiYo for Business [print this page] Barack Obama's social media machine - TiYo for Business
It has been made public that Barack Obama has now filed the papers to declare that he'll be standing for re-election. And he's done it well in advance of there being any clear opposition candidate coming forward. So why did he do it so early?
Obama credits social media as a significant contributing factor in his successful presidential campaign. Let's not be under any illusion that it was this alone that swept him into power but there's no doubt that social media made a very real difference.
Back in 2008, Obama's campaign team was savvy enough to advise him - and he was savvy enough to listen and understand - that there was a massive wave of potential donors and voters who use social media every day via Facebook, Twitter, and YouTube. Obama tuned into these online communities as a way of appealing to the 'the person on the street', including the previously hard to reach disenfranchised and lost voters.
A very smart move as social media invested interest into the 'a lot of a little' phenomenon to raise campaign funds. Tens of thousands of 10/20 dollars here and there were pledged by 'normal people', as opposed to candidates who relied on the traditional model of drumming up the interest of a comparatively few large donors.
But it was much bigger than just the money. Obama gave every average American who pledged hard-earned dollars the feeling that they had personally helped him into office; that their small contribution made a big difference. People felt engaged and empowered like never before and that made them love him even more.
This time around, Obama literally has a massive social media following to call upon. But it's much more than that. He's created a real 'community' in the truest sense of the word, a vast virtual campaign team ready to unleash the power of the 'like'(facebook) and the 'retweet'(twitter).
So that's why he's called early: to gain a formidable head start, by unleashing the Obama social media machine.
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The specialist's at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube, and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply 'plain English' guides that will ensure you continue to get optimum results.
With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.
Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!
