subject: Undeveloped gold in the single market status [print this page] Undeveloped gold in the single market status
Each expert marketer would tell you that you identify a target market, if you want to make sure that your advertising campaign to introduce the objective of generating leads for your business. One of the reasons why you need to do, this is because the selection of your target audience narrows your attention and concentration, so that you will be able to tailor a personalized and responsive marketing efforts to this group of people.
And one of the untapped gold mine is the only state market. In fact, overlook one of the markets today often is the single-group, especially the only group of adult women. If you have not yet developed this particular market, a look at some of the statistics and it might just change your mind. 2000, a report by the Census Bureau shows the percentage of the individual - women in categories such as those who have never married, are those who separated, divorced and widowed. From the total population of women reported that they never married, 25.1%, 2.4% separated, 10.2% are divorced, while 10% of the total number of persons whose spouse is deceased women.
As early as 2001 Census reported that more than 17 million women living alone and single in the United States. This is duplicated a number that more than two decades ago. There are single, without children, aged between 25 and 44.
In 2004, counting again shown that the 95.7 million unmarried and single people in the United States, over 53% of women. And nearly half, within the age 45 and older. When you return to that number in 2001, he confirmed that the number of single, unmarried women, since almost tripled.
And reports indicate that they? Re not hold back. More and more women remain single as fast as you can, not to mention that they are living their own homes and independent. In addition, 1 / 5 the population of the United States are single women with 42% registered as voters.
These single women? The market is definitely a gold mine, which can be accessed? Fast. If you are based on the statistics, then you can see that this market will continue to grow rapidly. But wonder of wonders, no one has ever thought, tap this particular audience.
Even politicians are missing the opportunity to convince them. No clear campaign efforts have been made to the single women's group that in 2000 only 52 percent voted for the presidential election.
With these numbers you? Ask again, as it probably escaped your marketing efforts. The single-women market is definitely something that should pay special attention. Now it is time to rethink and re-marketing plan for this unit unnoticed. So, when is it time for you to send print ad on your commercial color printing company, in your own goal of this special group. There can only be the key to the results you've always wanted.
