subject: The Importance Of Loyalty Communications Strategies [print this page] The Importance Of Loyalty Communications Strategies
In a startling conclusion, it has been deduced that most companies and business houses lose almost 50% of their customers in a matter of 5 years or else. It is a proven fact, however, that retaining your existent customers has a distinct impact on the bottom line of the business and is a key factor is determining the success or failure for that particular venture. This is probably the reason why entrepreneurs are making special efforts to set up flawless loyalty communications strategies, with a distinct personal touch. In this ever competitive world, developing a communications strategy that is distinctly different from the rest and can successfully cut the market clutter is highly valued. You might have a superlative loyalty program in place but all the effort goes in vain without a suitable loyalty communications plan that could successfully reach out to your target customer segment. Loyalty Communications: Ways It is difficult to acquire brand new customers for your business. It is even more difficult to convert existing customers into more dependable and loyal ones, who not only stay with your business themselves but also refer you to their friends and relatives, thus helping to expand your customer base. There are various simple ways and means you can adopt to maximize your loyalty communications strategies as much as possible. Loyalty communications strategies must always incorporate a personal note and must be totally focused on the needs and requirements of the customer. They should tell the customer what he wants to know, rather than what you think he should know. For example, if you use a monthly newsletter as a communication tool, it needs to tell the customer about any discounts or early bird offers that you might be offering. In addition, you can also ask for feedback and send personal "thank you" messages, which will lend a special personal touch to your communications. The newsletter could also contain facts about your newest products and services, and relevant features of the same, which your customers might be interested in. In addition, it is also a great idea to provide some useful tips on areas related to your products and services.
