subject: Direct Mail Fulfillment Services: Capabilities And Scope [print this page] Direct Mail Fulfillment Services: Capabilities And Scope
The growth for CRM spending has been projected at about 10.7 % for the year 2011. Companies are increasingly valuing the relationship with their existing clients and adopting innovative techniques to retain them and even convert them to loyal associates. Gift card fulfillment and direct mail fulfillment services have been employed by many business houses to implement unique ideas of direct marketing. There are several service providers who promise to implement great ideas through direct mail fulfillment services, but not all of them deliver on their promise. Most of them attempt to recycle the same ideas and package them differently when it comes to designing direct mails for your customers. It is therefore important to assess the capabilities and scope of the service provider in question, before hiring service providers. Direct Mail Fulfillment: Assessing Capabilities There are some salient aspects that you need to keep in mind when you hire direct mail fulfillment services to build customer relationships. Some of them are listed below. * The service provider should be capable of fulfilling and processing your orders within the given period, regardless of whether it is physical or electronic order processing. They should be able to iron out all possible problems that might arise during the course of processing the orders. * The direct mail fulfillment promise should incorporate timely arrival of marketing products, managing them logistically, as well as producing and addressing them suitably. * Accuracy in sticking to delivery schedules is important for the timely completion of every marketing program. The efficiency of a program is determined by whether it is completed within the given time frame and is launched just as planned. * In addition, the service provider must provide you the necessary inputs that guarantee you complete control over your campaign. You should be given all the information related to scheduling, production management, sales management, etc, so that you can remain completely informed at all times. * Having a global publication distribution network always helps in improving the scope and reach of such fulfillment services. * Select a service provider who has a nationwide transportation network, so that your order can be processed in a timely manner, irrespective of your location.
