subject: Higher Education Marketing- The Power of Search Engines [print this page] Higher Education Marketing- The Power of Search Engines
As it comes to search engines, recent statistics show that over half of the population 14-30 spend their lives on search engines, and it is very interesting note as well that folks are going deeper and deeper into websites, because of search engines.
The key here is to create a "community" for your college/university by using relevant fresh content and keywords, much like i do with this blog :). Another important thing here is use analytics (such as Google) to find out where your prospective students are coming from, into your website.
If you use social media through search engines, track that as well, but remember only as a secondary means of marketing! One other important thing to remember here as well is to bolster links on your website, so they index high within these search engines, again fresh relevant content.
In regards to social media, it is key to get your college or university's name out to social media outlets. If you have a large enough staff, have them write articles relevant to higher education and reference your institution, use sites such as this one (articlesbase.com), which is my personal favorite, and ezine.com. Make to reference your institutions name and message multiple times! This exposure on social media will be picked up almost immediately by major search engines. This exposure will be key to marketing your institution this coming year and avoiding the fallout from any "summer melt".
Make search engines and SEO a priority, before your competition does!
