subject: Higher Education Marketing Trends for 2010 [print this page] Higher Education Marketing Trends for 2010
I hope you enjoyed your day. This evening I give you my thoughts on the top trends for higher education marketing in 2010.
-Social Media will continue to explode (expect growth in the graduate/non-traditional market
-Online graduate education continues to flourish, dont expect the economy to recover in 2010!
-Students will expect a lot, half hazard marketing efforts will not go over well with students
-Search engine marketing is key, almost 70% of the population spends time on search engines during any day
-Your college homepage will continue to become less important, secondary and call to action pages will be huge (make sure updated content!)
-Slashed budgets will make vendors compete even harder for your marketing dollar, I would expect some vendors to go under
-more and more institutions will outsource marketing to advertising firms
-more and more marketers will use I-phone (mobile) marketing applications especially to high school students
-print publication advertising will continue to become less important, compared to online
-look for a growth explosion of Vietnam and Kuwaiti students studying in the United States
-cost per click and lead generation programs will continue to explode, branding alone anymore will not work
-more and more students will find their schools using various otherapplications, 46% of cell phone purchases will be smart phones by 2013 (source Nielsen)
-for profit institutions will continue to market heavily and capture marketshare in the non-traditional marketplace
-vendors will partner with mobile marketing companies to help them market their products to colleges/universities
enjoy your evening and the NBA Finals!
matt (Marketmpb)
for more information please see Matt Blum's Blog, http://marketmpb.blogspot.com
