subject: The Social Media - Tiyo for Business [print this page] The Social Media - Tiyo for Business The Social Media - Tiyo for Business
In this era of 21st century technology you are very likely to have heard about Social Media. Your first impression was probably linked with the younger generation socialising on Bebo or Facebook, and 'celebrities' adorning Twitter to speak for themselves rather than having the press speculate on their behalf. More recent times have proven businesses and companies are now waking up to the wealth of opportunities that the Social Media world can provide for them, at a fraction of the cost.
Are you struggling to understand all of the jargon associated with social media? Not sure about re-tweets on Twitter or fan pages on Facebook? Are you trying to understand how using Social Media can fit in with your current marketing activity?
TiYo is here to help you branch out into the rewarding world that is Social Media, all from one 'easy to use' platform... TiYo.com
The specialist's at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube, and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply 'plain English' guides that will ensure you continue to get optimum results.
With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.
Viral Video Rejuvenates Old Brand
With Wieden + Kennedy in 2006, Procter & Gamble reinvigorated the Old Spice brand by putting more emphasis on innovation through marketing strategy than product development. By tethering the brand to its "manly man" equity, Procter &Gamble; made Old Spice relevant to a new generation. Nothing demonstrates this better than 2010's real-time social media blitz. The Old Spice team posted 186 personal video responses to queries from fans featuring ex-football player Isaiah Mustafa in nothing more than a towel holding an Old Spice Body Wash.
The live production process made marketing history. Even more impressive was the seeding strategy: Days before the blitz, Mustafa recorded messages to influencers, including a "get well" video for Digg founder Kevin Rose who was home sick. Engaging with those who influence the technorati set the stage for success when the videos hit You Tube. By treating social media as a place to have a conversation with fans, P&G saw Body Wash sales climb 107 percent (versus the prior year), got tens of thousands of people to post questions, and made Old Spice the top-viewed branded channel on YouTube ever.
Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!
