subject: Three Distinct Styles of Creating a Logo Design [print this page] Three Distinct Styles of Creating a Logo Design
Logo designs are the cornerstone of business branding. They must be designed in accordance with the requirements and suitability. For some companies, symbolic logos are perfect, but for others they must be appropriate. Some businesses have names that must be represented through text based logos and cannot be illustrated by symbolic logo design.
Logo designs are the cornerstone of business branding. They must be designed in accordance with the requirements and suitability. For some companies, symbolic logos are perfect, but for others they must be appropriate. Some businesses have names that must be represented through text based logos and cannot be illustrated by symbolic logo design.
Although there is no best type of logos in designing as each and every type has its own benefits and drawbacks. But for your understanding and comprehension, logos are broadly categorized into three types: symbolic, text-based and combination logos. The use of all types of logos depends on the nature and scope of the business. The type of logo must suit the brand personality of the business.
Symbolic Logos:
The first type of logos includes the use of symbols, shapes and figures to represent the corporate identity. They are useful when you want to create brand recognition among the customers as they are easily memorable. Moreover, employing a unique symbol in your logo design will give competitive advantage to your business.
Text-Based Logos:
Text-based logos are employed when the company name is descriptive and lengthy. When companies cannot depict their image through an appropriate symbol, they go for text-based logos that use typography and fonts. The benefit of text logos is that the customers will get familiar with your company name. It is also essential when taglines are required in the logo design.
Combination Logos:
Combination logos are the most widely used logos these days. This is because it provides the benefits of both symbolic and text-based logos. They provide remembrance as well as affiliation to your company name. They are beneficial for small businesses who want to communicate their business purpose to their customers. But combination logos have a drawback as they can make the logo design too overcrowded.
