subject: Why Should I Use Promotional Videos on my Website? [print this page] Why Should I Use Promotional Videos on my Website?
Some people in any organization might question the need for creating video promotion materials for the company. Particularly, some old-schoolers believe that having a website with plain text information is sufficient enough to attract customers into using their products. This is actually a misconception, particularly if e-commerce is involved with the sale of the goods. When a person visits a retail product website to buy a personal care or beauty product, the first thing they are looking these days is for a video of the product. They want to have a visual experience right in front of them, rather than going through the tons and tons of text information put on these web sites.
A recently conducted survey mirrored this fact with respect to the buying decisions of the consumer. The survey concluded that a buyer is more likely to buy a product from a website if the buyer had seen a video presentation regarding the features on the site. This clearly shows that the consumer mind set has changed drastically over the last few years, companies have to realize the importance of promotional videos, and the message should be passed to all the employees in the organization.
One more reason for including corporate videos promotions on a company's web site is search engine rankings. When a user types in a particular keyword related to the product, search engines bring to the user a list of sites. Business owners have to ensure that their website is within the first few pages of the search result. Websites with videos are now getting rated more highly by search engines and thus appear higher up in the rankings, pushing websites with plain text information to the lower pages of the search.
Videos are excellent at consistently showing a process or product features, or even how to operate the product to the client. Since it is a recorded video, the same images will be seen by all clients and hence there will be consistency in the message that is being communicated to the current and prospective clients. When the prospective client sees a person explaining the features of the product, it creates a deep impact in their minds. By seeing the person explaining all the benefits of the product, the prospective client is more likely to buy the product. Videos are far and away a much stronger marketing force than a text website alone, and a business should consider using videos to sell their products and services as soon as possible.
