subject: Facebook Makes Corporate Heads Turn [print this page] Facebook Makes Corporate Heads Turn Facebook Makes Corporate Heads Turn
If Facebook were a country, it would be the 3rd most populated one on the planet. Facebook's user base has already crossed the 500 million mark and is rapidly growing each day. The social networking site crossed the half-billion user mark, becoming more alluring to marketers that want to reach a broad online audience. Facebook, based in Palo Alto, California, gets a lump sum of its current revenue from advertising. Its customers include big brand names like Coca-Cola Co., JP Morgan Chase & Co., Adidas AG, etc.
The advantage Facebook has over other advertisers is that it has very well profiled data on each of its user. Since users fill in personal information such as relationship status, birth date, location, etc, companies are able to market their products to the target audience without any hassles. More and more people have started treating Facebook as a legitimate part of their lives. This makes corporate companies with agendas, sure of connecting with real people that have genuine interests. For example, Facebook ads were the main factor in play that provided CM Photographic the ability to target the exact demographic needed, which was engaged women aged 24-30 years.
Corporates have even set up Facebook Pages. This is a form of free advertising for them through channels that are already present on the site. For example, any user can Like' a Page. This update will show on his/her friend's News Updates' section and the more people like' the page the more this will circulate. A company can also use the link button to increase hits on the page. Another form of advertising is creating an event for the company in the already provided platform of Facebook Events. Through such mediums any company can propagate its products or services and also keep a check on its popularity with the users. Companies that have a Page on Facebook also have the prospect of showing social endorsements in their advertising campaigns. Showcasing social support allows these companies to appeal to their audience on an individual note.
A crucial benefit for large companies to advertise on a pavilion such as Facebook is the cost-effectiveness. Being a much cheaper way of advertising, while also reaching the target clientele is obviously a win-win situation for any business. In the current scenario of things, it will come as no surprise if Facebook eventually crosses the one billion users mark and is used not only for personal and social networking, but also as a platform for showcasing talents and career paths for people waiting to be discovered.
With reports of Facebook seeing more traffic than Google, evenSEO experts are strongly recommending this medium to get the job done. All you need to do is pick the company's page name and vanity URL wisely. Plus no company wants to put all their eggs in one marketing basket. Adding content rich social marketing to the mix is essential in this day and age. All you have to be careful about is not stepping on any toes, as Facebook is aggressively protective of its users. Make sure you thoroughly read permission marketing' to keep safe from getting your account cancelled.
