subject: SMS Marketing- Best Tool For Customer Feedback [print this page] SMS Marketing- Best Tool For Customer Feedback
Customer feedback is an essential ingredient for creating and developing the service for your clients want, ensuring the loyalty of customers and their propensity to draw in new clients. SMS marketing is the fastest, cheapest and easiest way to achieve this, as clients may choose to respond and give feedback at any time. Clients may even volunteer feedback when they think of it, after reflection on a certain positive or negative experience. Text messaging is the fastest growing form of communication worldwide, so utilizing this medium will ensure maximum reach and response.
Time and Cost Effective
SMS customer satisfaction surveys or surveys relating to certain aspects of the business elicit immediate feedback, and are cheap compared to the time and resources used in traditional customer feedback methods. The quicker surveys are sent out, the faster you get responses and are able to act on them.
The savings made in quickly identifying and resurrecting sources of customer dissatisfaction can offset cost of investing in an SMS service to take the hard work out of conducting a customer feedback survey. As well as businesses having more time to spend on important issues, customers will also be less inconvenienced and annoyed by the process as customer satisfaction surveys can require no more than selecting a number from 1 to 5 and hitting reply'.
Minimum Administration
Little administration is required to conduct SMS customer feedback campaigns, especially if you choose to outsource the services of SMS providers, such as YourNextVisit. Responses are automatically registered, ensuring replies from each number are recorded and future progress and changes are monitored.
Customers can receive automatic reply depending on their response, both accepting the positive and acknowledging the criticism, which can increase customer loyalty by empowering them within the business. Rewarding you customers for their valuable feedback can also be instantaneous, by offering prizes that all respondents are immediately placed in the draw to win.
Responding to Feedback
Once the survey is closed, data may be automatically tabulated or put into graphs by a service provider to allow easy viewing, comparison and analysis of results. One of the most important aspects of acquiring customer feedback is how you respond to the results. The feedback itself can be a great marketing tool, as positive trends can be communicated back to existing customers and used to draw new clients. Even negative findings can be used to your advantage, as customers will respond positively to the company acknowledging criticisms and implementing solutions.
Results may also be used to enhance individual staff performance, by ensuring members of staff that receive positive feedback are rewarded, while any negative behaviour may be identified and altered.
Knowing your customers needs, and responding effectively to them, is made fast and easy by using SMS marketing to gain feedback. It is a win-win situation, as clients get what they want; the business saves money and makes sales, while employees can understand better exactly what is expected of them. Be seen as a business of innovation and look into SMS customer feedback at YourNextVisit.
