subject: Updated Company Background For Envida Group [print this page] Updated Company Background For Envida Group
The Envida Group Conception
In a fast pace world of marketing, advertising and drive for instant sales, two women realized there was something missing. That lost link? Integrating all aspects of a brands marketing campaign into one result based creative plan. Envida Group founders Alana Millstein and Candie Guay decided to create the interactive agency that would satisfy and exceed their client's needs.
Alana Millstein started as a young, ambitious entrepreneur in the publishing industry. In the early 2000's, Alana created a niche-market college lifestyle magazine before graduating college herself. When publishing began turning to an online approach, the magazine made the leap to become one of the early adaptors of social media marketing for business.
Meanwhile, co-creator Candie Guay while working for some of the biggest marketing firms in the country, dedicating her time to researching and profecting the online techniques now used by the Envida team. In the process, Candie became one of the most sought after online ghost writers and marketing minds, managing some of the biggest brand names in the country. The creative duo, Millstein and Guay, decided the time was right to come together to invent a new type of interactive marketing agency and the Envida Group brand was born. Their mission and moto: Envision. Evoke. Evolve.
"We wanted a streamline approach for our clients, one that doesn't over promise and under deliver like most marketing agencies. Our patented targeted techniques focus on producing results and bringing companies to life online with unique campaigns. Like our name "Envida" meaning for life, we build brands that sustain the normal ups and downs of business over the years. How? Simple. We create big brands through building supportive communities." - Candie Guay
Envida Services
Our service list begins with the main branding concepts that must be strong, unique and show the personality of the company. These brand staples are their website design and development, logo and business packaging as well as overall brand messaging, competitive analysis and positioning to the target audience. After the base platforms are built, the focus turns to the brand's creative campaign. These campaigns include an integrated approach of online advertising, social media marketing, custom Facebook Page development, public relations, ghost writing and communications such as newsletter management. All are focused around a results-based campaign and strategy to meet the companies goals. Envida's results speak for themselves from what our clients have called "The Envida Touch."
