subject: SCP analysis of China's Paper Industry - Paper, SCP-Paper Industry - caustic soda flakes [print this page] SCP analysis of China's Paper Industry - Paper, SCP-Paper Industry - caustic soda flakes
Abstract: Paper Is one of the industries related to people's livelihood, is a pillar industry in China and also a number of provinces (municipalities), the District's economy. Therefore analysis of the current paper industry situation and development trend of great significance. This article will use the Harvard School of S? C? P analysis, to study China's papermaking industry, seek help industrial development of countermeasures. Keywords: paper industry SCP analysis Introduction Industry conceptually divided into the broad and narrow sense, in the narrow sense, the industry refers to the similar products and their associated products can replace the general term, in a broad sense, it includes not only the concept of a narrow sense, but also the industrial structure , industrial organization, industrial distribution, industrial policy, industrial development and other aspects. The SCP analysis model is based on the concept of broad industries, namely, the market structure (structure)? Market behavior (conduct)? Market performance (performance) analysis framework, and through measurement of the actual market relations, public policy put forward at the government level . Paper is a long history in China, as one of the four great inventions of ancient, as a symbol of Chinese civilization. With economic development and productivity, the paper industry both in breadth and depth are the new changes. It has become an important part of the national economy, impact on people lives. Therefore, analysis of the current status of and prospects for the paper industry, help guide the future of the industry. 1. Market Structure 1.1 Market Concentration Paper industry is a capital and resource-intensive industries, a certain degree of market concentration is conducive to economies of scale. In 1997, China's annual output of 10,000 tons over 1180 enterprises, yield 18.58 million tons, accounting for 68% of total annual output of 30,000 tons of more than 130, yield 6 million tons, accounting for 22%, 100,000 tons The above 30, and 30 million tons for the three, the national paper company with annual output 5975 tons on average. 9,000 tons in 2001, with the gap between the world paper big powers, in 2003, the country has more than 2 million tons, 50 tons have 6, 2006, the annual capacity of 300,000 tons over the 25 maximum Shandong Chenming 234 million tons, 25 large paper making enterprise production was 18.91 million tons, accounting for 65.89 million tons in 2006 to 28.7%. 1.2 Enterprise Integration Enterprise integration into horizontal and vertical integration. With China's accession to WTO, a variety of different types of enterprises exist, especially large foreign companies have entered the Chinese. Domestic firms in the increasingly fierce market in place, integration is the inevitable choice to go. Paper industry in 2004, a major acquisition event, Huatai Paper Co., Ltd. to 5 million yuan acquisition of subsidiary accounts held by the International Logistics Co., Ltd., Dongying China and Thailand 52.5% of the investment, to improve their logistics. ST Lianyungang, China and Austria held good on paper Education 90% of the shares of the company, ST Jiang, paper and pharmaceutical companies in Jiangxi, in a share exchange. Three incidents, the latter two act as horizontal integration. At the same time, many enterprises in the upstream supply market competition, such as the Chenming Paper (Red Cliff) Limited use of "company + base + farmers" at the local development of 1000 hectares affinis, to ensure that high-grade raw materials of paper. At present, the Guangxi Zhuang Autonomous Region and Hainan Province have been made by planting fast growing paper with more than 2,000 mu of forest; annual output of 1 million tons of Hainan Jinhai Pulp and produce 100,000 t plant in Guangxi Nanning Phoenix Paper Co., Ltd. has been put into operation . Economies of scale 1.3 When the industry develops to a certain size, certain technical conditions, the product cost decreases with the increase in production and can effectively promote the development of other industries.
