subject: Apple Continues Its Exclusive Ways (NASDAQ: GOOG, AAPL) [print this page] Apple Continues Its Exclusive Ways (NASDAQ: GOOG, AAPL)
Today, Google was enraged at the release of the new iPhone and iPad operating systems rules. The new terms exclude any company whose primary business is not service mobile ads, which targets Google and its newly acquired AdMob platform. Competing networks such as AdMob will be unable to collect data from iPhone users. Developers will not be able to use third-party analytics software in their applications to collect and send device data to third parties for any usage as well. Finally, developers must ask Apple's permission to collect specific info about their users and may only disclose user data to independent advertising service providers.
To summarize, developers can only use iAd to collect information from iPhone and iPad users and may only use this gathered information with companies that are too small to compete with Apple, thus rendering all of the big players attempting to gain market share in the space inoperable.
Apple products and networks are becoming a more closed system with every new release. Do I agree with the idea itself, no, but I have to give it to the company for being very wise. Whether these new terms will be reviewed legally is still unknown, but you can bet that Google will find some way to retaliate in some form against Apple. You can also bet that many of the advertisers and ad platforms will now flock away from the iPhone and iPad.
Heavy advertisement revenue could give Google the advantage in promoting the open source-android operating system.
In the old technology world, the two heavy weights were always Microsoft and Apple. The day is rapidly approaching where Google will be Apple's main competitor. Open-Source versus Closed-Source programming. The war of mobile operating systems has begun, and it may be only a matter of time before Google's PC operating system is announced as well. Who knows what the search giant has up its sleeve.
Google is currently trading at $474.62 while Apple is trading at $244.90
Disclosure: no positions
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