subject: A Cooking Demonstration can Wow Crowds and Bring in More Customers [print this page] A Cooking Demonstration can Wow Crowds and Bring in More Customers
Reality television continues to be popular, and one of the most popular types of reality television happens to be cooking shows. Of course, this is nothing new. There have been shows about cooking almost as long as there has been television. The drama added to some of the latest television shows helps them gain viewers, but it is the cooking that most come to enjoy. People seem to love watching chefs in action, and you might want to take advantage of this in your own restaurant.
Instead of having all of the action hidden in the kitchen, you can set up a cooking demonstration, where your top chefs show people how they go about preparing some of their best dishes. Naturally, you won't be able to bring everyone who comes into your restaurant into the kitchen to watch the chefs as they work. However, you can come up with a simple way to stir up some interest in your restaurant in general with one of these demos.
You can do this by having a contest once a month, or even once a week depending on whether or not your chef is comfortable with having people watch a demonstration. Let people know that you are holding the contest to watch your best chefs in action. Have them sign up to be included in the contest, and then have a drawing and choose several people to attend. If your chef is able to put on a great show, these people will tell their friends. Make sure that the winners who get to watch the demonstration are treated to some free food too. This good will can go a long way in spreading the word about your restaurant.
After you have your first contest, you can expect that many more people will be interested in becoming a part of it the next time you hold it. This can be a fun way to get more people into your restaurant, and it can be a great way to let your chefs know just how special they truly are.
If you are really bold and you are friends with another restaurant owner, suggest that you have your chefs compete in either your kitchen or theirs. Let contest winners watch the food preparation and then judge the results. They will have a great time and feel as though they are part of their own reality show.
