subject: Are You Delaying The Buy Messages To Your Email List? [print this page] Are You Delaying The Buy Messages To Your Email List?
It can be very tempting when you build an email list to start recommending products and services to buy. You have put in the work, you have created a flow of targeted traffic to your website or blog and now you want payback as soon as possible for your efforts. Yet this could be a wrong move to take and could undermine the long term profitability of your niche internet business. It may seem odd to purposefully dealy sales and profits yet in the longer term it can be a very profitable method of running your business. So if you are going to delay recommending products and services to buy, what are you going to do in the meantime with the content of your messages to your email list? You will utilise the time to build and establish the all important relationship with your email list members. Don't forget, with niche online marketing you target a group of likeminded people who are interested in, even passionate about a certain subject. They actively pursue their interest in the niche topic by spending not just time but money as well. What requires to be done is to create a connection with these people. They wil have been offered an inducement, such as a free report with valuable information, to get them to leave their details and join your email list. So you know that they are interested in the niche subject and they know you can help them further. This is then the time to build the all important relationship with them. Over a period of time, you can make a connection with them, you can steadily build empathy and a bond, they can identify you as one of them and ultimately, trust is established. They trust you to provide them with valuable and helpful information and education through the email messages that you send. These can also take the form of other free reports and eBooks or other good value products. They will soon see you as an expert in the subject, an authority figure that can be trusted to give really helpful information for them to progress with their interest in the niche subject. Once this relationship has been established, and remember they have not spent one penny yet, then you can start to introduce products and services to buy. Don't create a torrent, not with every email sent but rather on a fairly regular basis, though there is a very important caveat that you must understand. What you are not doing is sending them an email message saying "buy this now". It should be a message that contains a recommendation for a product but it will also identify the problem, the challenges faced, give some helpful advice but ultimately for them to really progress, the product or service is exactly what they want and need. By delaying the messages to your email list that recommend products to buy, you will in fact be building a far more profitable niche internet business in the long term and you will have an email list that contains responsive members who have a relationship with you and trust you. And by utilising more proven methods to build and communicate with your email list, you can join a group of information marketers that may not have the biggest email lists, though they have some of the most responsive and profitable ones.
