subject: Build Your Referrals for Business Profits [print this page] Build Your Referrals for Business Profits
It takes a lot of effort and some time to build a successful business. Your business may be good, but it can always be improved upon. One way to build your business and increase your market base of customers and clients is to use the age-old referral method. What's the secret to this? What would your business look like if you could double your customer base? With the right attention to detail, you can increase your business with the help of your current satisfied customers. Using referrals from satisfied customers is a great focus for your marketing. Here are some action ideas:1. Build a stronger sense of community among your current customers. Put everyone who has spent money with you on a special VIP client database and set out to create at least one campaign each quarter to show your appreciation with bonus gifts, introductions, recognition and support.2. Get in the habit of asking for referrals, and reward customers who send business your way. Clients who help you grow your business to include more people will be placed on a VIP affiliate list and will receive additional bonuses and support. Each month the person who had the most referrals or affiliate leads will receive a special gift. Something fun, valuable and unexpected.3. Work harder as well as smarter and no longer except that good enough is enough at all. Do your best work and improve the value that you offer so that prospects and customers will rave about the products and services they receive. This will make it much easier for them to share their success stories with others, further expanding your business by word of mouth.We can all do better then we have been doing, right? We can be more engaging, more responsive and we can go the extra mile. The better we do the better we get. It feels like there is more competition then ever before. In order to stay in business and make an exciting living, we need to stand out as someone who is in it to win it and has the satisfaction of their customers as a top priority. Making sure your customers are feeling loved and receiving value will increase your referrals and will ultimately keep your business not only growing, but thriving!