subject: Step by Step Guide on How to Advertise on Facebook [print this page] Step by Step Guide on How to Advertise on Facebook
People treat Facebook as an authentic part of their lives, so by using Facebook as an addition to your online marketing strategy, you can be sure you are connecting with real people with real interest in your products.
Why Advertise on Facebook?
Reach over 400,000,000 active Facebook users
Attach social actions to your ads to increase relevance and credibility
Create demands for your product with relevant ads
Quick and simple image and text-based ads
Advertise your own web page or event
Choose to pay per click (CPC) or impression (CPM)
Track your progress with real-time reporting
Gain insight about who's clicking your ad
Make modifications to maximize your results
What you'll need
Link - choose whether you would want to advertise your own web page or something already existing on Facebook like a Fan Page, Application, Group, or Event
Ad content - write a clear ad targeting your specific audience, title can have a maximum of 25 characters, the body has a maximum of 135 characters
Photo - use an attractive, appropriate, and relevant image. The dimensions are 110px wide by 80px high.
The Steps
1. Get Started
Click on Advertising on the bottom menu of Facebook.
Click Create an Ad
2. Design Your Ad
Use a creative title for your ad (25 characters max). Use effective wording for the body content (135 characters max). You will be able to see a preview
Upload a photo or image (optional)
Write in your website URL or choose your Page from the dropdown menu
3. Targeting
Choose your target Location
Choose your target Demographics: Age, Birthdays, Sex, Interests, Relationship status, Language
Choose a target Likes & Interests
Choose a target Education & Work status
*Note a box on the side will show you your estimated reach depending on the options you choose
4. Campaign and Pricing
Select your Account Currency (ex. US Dollars - USD)
Select your Account Time Zone
Write your Campaign Name
Select your Daily Budget, or the most you want to spend per day
Select your Ad Schedule, you can choose between running it continuously or only on specific dates
Choose your Payment, whether you pay for clicks (CPC) or impressions (CPM) and how much you are willing to pay per click. The minimum is $0.01
