subject: The Benefits of Internet Marketing – Chicago [print this page] The Benefits of Internet Marketing Chicago
If you're looking for the best in Internet Marketing, Chicago has a lot of offer. Just make sure that you hire a quality company to create a marketing campaign that will get you the highest return on investment. Not sure what you're looking for? No problem. Here are some common questions that people ask about Internet marketing and the benefits of incorporating it into a local advertising campaign.
Why is Internet marketing necessary?
Gone are the days when a print ad was sufficient to market a product or service. In fact, most potential customers will check out the Internet when they want to buy something. Why? It's faster and easier to pinpoint a specific location, regardless of whether you need a service locally or are searching for a product worldwide.
Let's say someone wants to hire an Internet marketing firm in her hometown. She can simply type in the search terms online, such as "Internet Marketing Chicago." Instead of sifting through the Yellow Pages for the nearest business that does Internet marketing in the Chicago area, she's far more likely to rely on a search engine to find what she needs. This holds true for how most customers search for products and services; in fact, statistics show that 82% of the buying public search online before they search anywhere else. If you don't jump on board, your competitors will be glad to take care of all the leads you've missed.
What are the benefits of Internet marketing?
Internet marketing allows you to extend your reach to thousands more cash-carrying customers in your area than traditional print or Yellow Pages ads. Furthermore, if you have a high ranking in the search engines, you can reach even more potential customers millions more.
The greatest benefit which Internet marketing has to offer is that your reach actually extends to a worldwide audience. Someone on another continent can find your product just as easily as someone who wants to contract for services in a specific location. You can sell widgets to someone in Australia or contract for painting services in West Virginia. The long-arm reach depending on your product or service can result in profits that increase exponentially.
How does search engine optimization factor into Internet marketing?
Search engine optimization, also known as SEO, is an integral component of your Internet marketing, so you'll want to hire a marketer who is an expert in SEO as well as the selling process. Why? You can have an outstanding sales page, but if no one can find it online, you may as well have nothing at all.
What SEO does for your online sales page is increase its visibility in the search engines. Consider this fact: If you type the word "architects" into Google right now, it will return 99,540,000 results. If you're an architect, your website is bound to be so deeply buried in the search engines that only people who are looking for you specifically will find your site.
Now you're probably thinking that if someone searches locally, you're more likely to get a higher ranking in the search engines. While that's true, let's narrow down the search. Type in "architects phoenix," and 99,540,000 is narrowed down to 9,540,000. See why it's important to optimize your website? If someone conducts a local generic search for architects and you're an architect, they still may not know you exist. That's why you need an Internet marketing business that knows how to sell, as well as how to make your site visible to those who want what you're selling.
If you're searching locally for a firm that specializes in Internet marketing, Chicago is full of qualified professionals. Keep in mind that Internet marketing is an investment in your business, so be wary of novices who advertise as professionals. If someone offers bargain basement prices but promises first-class results, your marketing campaign may fall short of your goals.
