subject: Viral Marketing - Avoid Being A One-Hit Wonder [print this page] Viral Marketing - Avoid Being A One-Hit Wonder
When you hear the word "virus" what do you think of? Perhaps you think of various illnesses or diseases? Or, more predictably if you are an internet marketer, do you think of content that is talked about, popular and attention grabbing? This kind of content is something that gets created, lots of people notice it, and then for whatever reason they share it with everyone. Viral content does not need extra marketing.
This is the online version of terrific word of mouth advertising. Ask any online marketer, they'll tell you they would love to have something like that happen to them. Having viral content will bring you more traffic to your site than you can shake a stick at. Continue on reading and we'll share some solid ideas that may help you achieve this kind of dream in your IM business.
One effective approach is to produce something, some kind of content, that makes people have a reaction in their gut about it.
Your goal right from the start is cause an immediate, highly emotional reaction. Forget the usual, bland, and boring reactions people have to the everyday news. You want them to have a reaction, and even a negative reaction like anger is better than a passing nod. What they do with your content will be determined by the strength, quality, and degree of reaction to you.
Make it easy for people to share your work offline as well. You make sales and promote your work on the internet, but you don't have to do all of your marketing there Offline viral content can be just as contagious. Make sure that people can still share your work with those that don't have internet access by printing, burning copies and easily sending it to them. Do it this way and you could get tons of new customers.
Here's a sneaky and cheap stunt... act like you're completely clueless and idiotic about a subject.
Or, you can come clean and really tell them you're clueless. Be different - admit you're not knowledgable about it and ask for people to help you. People are not always easy to fool, and they'll see that you really are clueless or ignorant, and they'll comment in some way, or offer some kind of help. But you can always pretend to be an idiot, and then just throw some classless comments into it. Online marketers really do this quite frequently. But don't forget this... you'll have to live with this tactic if you do it.
So many IM marketers try to produce something that will "go viral" for a very long time. The thing about this is that no one can ever tell when something will become viral, or not. The most sound approach is to only create and promote the highest quality content you can. Aside from being viral, the benefits from only doing that much will be immense for you.
