subject: Interesting Information About Facebook Advertising [print this page] Interesting Information About Facebook Advertising
If you are tired of wasting a lot of time and energy on Google's AdWords program, it might be time to look into other promotional avenues like Facebook advertising. In spite of its youth, Facebook is growing quickly. Advertisers insist that the ads they run on Facebook convert well, which is a good thing. This means that the door for profit making is sitting open for those who want to use it. Here are three easy ways that you can use Facebook advertising to make money.
You'll need to know how to go about saving and continuing to run ads that convert while trashing those that are stinkers, so to speak. The way to do this is easy, and you'll use split testing of your ads. All good advertisers split test everything; even an ad that is converting can be made better. When you split test an ad, you will be trying to find the sweet spot that just about any ad has which is the point of the greatest conversion rate. Some marketers will run a campaign for a little while, their conversions will be low, and they'll immediately pronounce it as 'not working.'
But as you probably realize, there is much to be done for an ad to test it and optimize it. Testing is the only way you can optimize anything, and your ads must go through this process. Facebook engagement ads are also an option if you have more money; they're more expensive because these ads appear on the homepage. Obviously, you can receive incredibly huge amounts of ad exposure; hence the greater expense, but it could be worth it. But you there is the potential for building an incredibly huge mailing list. Everything will need to be in place, and there really is no room for errors or glitches that are avoidable.
Do not overlook the importance of your landing page and ad copy/design being on the same page. You'll need to write your ad copy well so you can achieve ad conversions as well as destination URL conversions. Sure, there is no reason why you cannot do well with Facebook advertising. If you work on your ad writing, then that seems to be key to getting your ads to run longer.
