subject: Learn How to Grab Most Conversions with Facebook Marketing [print this page] Learn How to Grab Most Conversions with Facebook Marketing
We don't know if it's us, or what, but is sure seems like the Facebook advertisers are only growing as time passes. Their profit is close to a billion dollars, and obviously that only means that there's a lot of advertising happening. With half a billion members and growing profits every month, the large corporations and individual entrepreneurs must be staying there for some very good reason. So if you want to grab your slice of Facebook traffic, then here are three solid Facebook advertising approaches you can have and use.
One thing you must do at Facebook is make sure all is well with your campaigns when you're running them. It's important to keep a close watch on your ad because most of the time your ad's performance plummets after sometime when you start advertising on Facebook. It's just that advertising costs are not static, there, and they'll simply enter a spiraling up phase over time. In other words, as time goes by people start to become less response to your ad when they see it again and again.
This is why you shouldn't ignore your ad's click through rate and see if it's decreasing. Eventually it will happen, but then it's just a matter of writing new copy for a new ad. While the overall traffic is enormous, you will experience this phenomena if you advertise there long enough. That is pay per click style advertising on Facebook, and you can just keep on eye on your ads and change them when you see the trend. You can test using CPM versus CPC models when you are testing, and we mean you should try it - test your method of testing. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well.
But when you're dealing with CPM or Cost per Thousand impressions, it becomes easy for you to find out which ad's bringing you the lowest cost per click. Even though you'll get lower number of clicks when compared to CPC, using the CPM model you'll be able to find out the best performing ads that will help you bring down the overall cost of the campaign. Let's not forget about keywords and getting the most out of your campaigns. You'll be casting your net far too wide if you only base your campaigns on demographic criteria. You won't always be able to effectively have a wide scope for your target, but it can happen sometimes. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. Lots of Adwords PPC people are at Facebook, and they know how Google uses their quality score as it relates to relevancy.
Facebook is not as terribly anal as Google, but their algorithm does include consideration about relevance. But when you're advertising, it doesn't matter about getting a score because your ads must be relevant to convert, anyway. You'll have an easier go with things when you're using Facebook advertising. You will need some time to master the platform and get good results, but eventually what matters is how much return you're getting on your investment. There is nothing but potential at Facebook if you're on the outside looking in, so you know you need to take action.
