subject: Benefits of CPM Advertising and How It Is Done [print this page] Benefits of CPM Advertising and How It Is Done
CPM is the method in the online advertising that is used to calculate the earnings of the publishers. This method generates sure income for the publishers but the increment in the income is too slow. The term CPM stands for "Cost per Thousand Banner Impressions".
Results of the CPM Advertising for the Publishers
If you are a publisher and your site has some advertisements published then every single visit of your visitor will be counted to increment your earning and it will not matter whether the visitor clicks on the advertisement or not. On the other hand, the same formula works for the advertisers also. This method is neither profitable nor non profitable to the publishers because the earning of the publishers will increment according to the terms of the CPM method. The earning of the publishers will have nothing to do with increment in sales. This is the reason why the CPM method is sure and successful but a slow money earning method for the publishers.
Advantage and Disadvantage of the CPM advertising to the advertisers
Every single visit of the visitor will be counted to increase the expenses of the advertisers. The advertiser will enjoy the advantage of this method if there will be too many page views that go successful to sell the product or service of the advertiser because the product will sell more and the advertiser will have to pay less. On the other hand, the advertiser may also see the disadvantage of this method if the maximum or all the page views go waste without contributing to sales because the advertisers will have to pay the expenses without sales.
Benefits to the ad owners
This method may or may not be helpful to the ad owner because the ad owner will be paid only if a visitor viewing the advertisement also clicks the advertisement and purchases something in his site. So an ad owner can benefit in this method only if his site receives high URL clicks from the publisher site and his own site also has the high conversion ratio. An ad owner advertising his product must be more careful in making his own site because his site must be capable of turning maximum interested visitors to customers and his advertisements must be published on the relevant websites. If an ad owner fails in this strategy then this method can only bring him loss.
How to start CPM advertising?
This method of advertising is not only limited to the internet but other media such as television also uses this type of advertising. So the maximum times an advertisement is displayed on the television, the maximum will be the cost paid by the ad owners. An ad owner who wants to advertise a product or service using this method must first prepare the message that he wants to give to the targeted viewers. These advertisements can then be displayed as banners, pop up, side bar or the skyscraper advertisements. An ad owner may also take help of some service providers who specialize in the job of advertisement creation. After an advertisement is prepared, the ad owner must decide the media he wants to use to publish his advertisement. An effective advertisement can bring in thousands of new customers whereas an advertisement with a wrong message may take away the existing customers also.
