subject: What is the Significance of Branding for Your Web Site Marketing Approach [print this page] What is the Significance of Branding for Your Web Site Marketing Approach
It wasn't so far in the past that advertising teemed with with outlandish circumstances that endeavored to persuade the buyers that a better life was readily available if they were just willing to buy a item. You could be better looking, have a more luxurious home, enjoy deeper friendships and be in better shapeif you simply used a marketed product. Of course this was never stated, but was often inferred.
This type of advertising is not as prevalent today. The question may be "Why?"
Most consumers are much more interested in making a purchase based on their knowing about a product. Information is sought daily using online services to help consumers in making a rational decision about a product or service.
Yes there are still many impulse decisions being made, but the effectiveness of information can be a powerful means of not simply selling a product but branding your business as well.
If you can keep your information interesting and mildly entertaining you may find that the consumer may view you as actually human and not some company giant who cares very little for their customers.
If you watch ads on television today you will see it is typically filled with actual people simply shopping or enjoying a product with a rather straightforward message about a sale or merely providing a spot that is good for the image of the company.
Most of the past style of advertising is consigned to infomercials or local advertisers who didn't get the memo that truth and personality are the best sales tools.
I have no statistics to conclusively prove the following point, but I would venture to say that there are many personal website owners who are better at web branding than their big business counterparts.
The reason I think this is true is that the individuals understand there is an incredible connection between the expression of their personality and return visitors. If the website remains static or relies solely on slick production values, the point of web branding remains a lost commodity.
Too often businesses think a bigger and better website is what is ultimately important, but if there is no affecting content coupled with knowledge-based articles and information. The end result may be a rather lethargic visitor.
Being genuine and honest with your customer may mean coming down to their level, but the end result is often a visitor that can identify with you the advertiser. Once they can empathize with the knowledge-based information you give them it can provide a greater connection with your prospect. It can may impel a prospect from the browser column into the customer column on your business ledger.
Click Here to see Well Branded Business - a Must See.
