subject: Should You Use Article Marketing To Promote Your Online Business? [print this page] Should You Use Article Marketing To Promote Your Online Business?
Should you use articles to promote your internet business?The simple answer to that question is yes..... because they work.Both online and offline publishers are always looking for material that they can publish in their Newsletters, eZines and magazines, and article marketing is the perfect answer.By agreeing to include your resources box at at the end of your article, they can publish for free, so it is a good way for publishers to keep their costs down.It is a great idea from the writers' point of view because you can increase your exposure by having your content reproduced around the Internet. Your are rewarded with one-way incoming links from the resource box, you don't have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.From a publisher's point of view it's free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.However,there are many articles that are submitted, that never get published, because they contain either simple mistakes or lack quality of content.If you avoid these simple mistakes, you will give your article much greater appeal.Spelling.You must always check your spelling. With nearly every word processing package these days, there is a spellchecker, always use it. Spelling mistakes are not good for any published material and publishers do not have time to edit out your mistakes.Do Not Write Your Article As A Pure Advertisement.If you only include content that does nothing but promote your company or product it probably will not get published. Syndicated article sites want good material. The emphasis being on good. Your content must be well written, or many sites will not publish. Be sure to proofread your articles and have them spell checked before submitting them for syndication. Even if the article site accepts your poorly-written article for publication, you want to project a good impression for your home business, so it's critical that the article be compelling and grammatically correct to shed the best light on your business and to encourage others to link to your article and even republish it. Resist the temptation to include your website URL in the body of the article, leave that for the resources box.Do Not Use Affiliate Links.Potential publishers do not like affiliate links in your article. If the publisher finds you have included these (or a cloaked link), then it may damage your reputation and may reduce your chances of having future articles published.You Must Publish On A regular Basis.Many people say ..."I've tried article marketing and it doesn't work".Ask some people how many times they have submitted an article, they reply, "One or two".To publish on a regular basis does not mean every day, but you should try to publish at least once a week. Think of this, if you only publish one article a week, then that is over 50 articles a year, and bound to attract quite a bit of attention to your site.Do Not Oversell In Your Resource Box.Your resource box is not a place to put your free advert, so don't make it read like one. Do not include to many hyped words, however, you can include a link to your site an da call for action. Over selling in your resource box is sure to turn off potential publishers. Always present yourself and your business in a professional manner.Finally, Take The Article Marketing Plunge.Try article marketing to promote your business or website, marketing information online with articles is good for public relations exposure on which businesses rely.Article marketing is a very powerful tool to have in your marketing armoury and when used correctly can attract floods of traffic to your websites.
