subject: Yes, Social Gaming Advertising is Hot! Make the Most Out of it in 5 Proven Ways [print this page] Yes, Social Gaming Advertising is Hot! Make the Most Out of it in 5 Proven Ways
Did you know that a staggering 50% of Facebook users play social games 40% of the time? In fact, the U.S. alone has 50+ million social gaming aficionado!
It's no wonder, then, that Google would catch on this contagious craze and create "Google Me" a dedicated social gaming site. Nothing has been made official yet but Google's interest in having a share in the social gaming pie proves that it's big!
And withFacebook Credits starting out to allow buying virtual goods, it just a matter of years (perhaps months!) when real goods are added to the mix. Will you be ready when it happens?
How Does Social Gaming Advertising Works on Facebook Today?
Facebook allows you to earn virtual currency from your Ads that you can use to create local ads, buy preset retail goods online, conduct surveys and more.
So far so good! Here're 5 proven ways to help you make the most out of social gaming advertising
1.Give And You Shall Receive
Grab gamers' attention by offering them to get a free trail of your product, watch a video , you name it. TheOffer Wall in a game is where you will post your call-to-action. Make sure to give clear yet brief instructions about your offer. Needless to say, you need to "entice" gamers to try out your offer by answering the question that you would ask if you were in their shoes: "What's in it for me?"
2. Post Your Ad in The Game Billboard
Some games include billboards and banners where you can post an Ad that the gamers will see at the start of a game. This technique converts better than the previous one because your Ad will get a better exposure. For optimal results, it's a good idea to offer discounts on the ads that gamers click on.
3.Partner Up With a Game Developer
If you want to skyrocket your brand recognition, partner with a game developer to turn your brand into a digital version of your real-life products/services.
4.Hire Gamers
Choose some of the avid players in a certain game and hire them to spread the word about your brand and promote your products/services to other players. This is very effective "e-word-of-mouth" marketing technique but you need to give precise instructions to your hired gamers.
5.Create Your Own Game
Designing your own game may be a costly option but if done right, it will payoff tremendously. Having your own game gives you full control of what gamers will see at every stage and hey, you may reward them for reaching a new level by giving them all kinds of cool freebies and discounts.
The bottom line is social gaming advertising is big. eMarketer estimated that businesses will spend $220 million on social gaming advertising in 2010, excluding mobile apps ads! What do you think will happen this year?
Yes, you guessed right it will increase! What are you waiting for? Rollup your e-sleeves and start playing! Good luck!
