subject: Tips To Rank High in Search Engines [print this page] Tips To Rank High in Search Engines Tips To Rank High in Search Engines
Purchasing a new domain name may fancy but it is counter-productive for search engine optimization as an established or existing domain works well and ranks high in search engine than the new. Moreover, an existing domain or website generates identity making results which ultimately help the site get recognition from web users or readers. Though purchasing a new domain and redirecting the old one to the new one is possible, using an old domain name always serves well in terms of search engine optimization.
Similarly, the programming of the website should be done in 'crawler-friendly manner' so that search engines can search the site and read JavaScript links and menus as well as can interpret graphics and Flash, which ultimately help the site rank high in search engines. As drop-down sequence of menus are being not favored by the search engine crawlers and most often they do not come in the searches made by the web users, the same should be avoided. The HTML links tend to help the website; however, they should be in the main navigation on every page that links to the top-level pages of the website.
Besides old domain selection, the optimization of the site for the target audience and not for the search engines is fundamental for any website to rank high in search engines. As the search engines are looking for the pages which are according to the keyword phrase the searcher types into the search box, he is looking for content which meets his requirement and not something which is absolutely rubbish and spurious gibberish of words. Therefore, the original content with apt website design and proportionate keyword density only can generate traffic and higher page rank.
A content without keywords does injustice to readers as without it, it does not rank high and a searcher is not able to get what he should; thus, researching the keyword-rich phrases should be done extensively. An understanding of the potential phrases which in an opinion might be in search may be wrong; therefore, using some keyword tools such as Keyword Discovery, Word tracker or Google's Keyword Tool, etc. can work wonderfully in SEO. Whereas there is huge competition for prime keywords, less competition for long tail keywords can be used by new websites for optimum results.
